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TSUFIT *
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 After ten years as a Dean’s List litigation lawyer, TSUFIT left law for the limelight, becoming a singer, television actress and comedienne. A popular radio & TV show guest and keynote speaker, TSUFIT now coaches entrepreneurs, CEOs, professionals, authors and speakers to stand out and get their businesses noticed, and most of all, to be stars.
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Articles by this Author
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The Santa Brand: How Does Santa Stack Up Against The Pillsbury Dough Boy?
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―An Entrepreneur's Guide to Getting Noticed in a Noisy Marketplace
My daughter, the one I affectionately call Daughter Number 2, recently challenged herself to participate in a high school Debate Tournament, following in her mother's footsteps. The topic? Be It Resolved that Santa Claus is a Dangerous Concept Which Should be Abolished. So, 6 AM, the morning of the debate, I'm surfing the net for stories of bank robberies and kidnappings by men in Santa suits. It didn't take long before I got sidetracked onto something even better― a bunch of articles on The Santa Brand. (Let the kid do her own research!)
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Buffalo, Bunnies and Branding -- An Entrepreneur's Guide to Getting Noticed in a Noisy Marketplace!
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Your brand is your audience’s perception of you. Most entrepreneurs have no brand at all. They’re invisible, lost in a sea of similar businesses, indistinct in a cluttered marketplace. Their prospects don’t have any perception about them, not positive, not negative—‘cause they don’t even know they exist.
How can you become visible in an overcrowded marketplace?
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Don't Cut to the Chase! -- An Entrepreneur's Guide to Getting Noticed
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You're walking down the street, minding your own beeswax, thinking about how you can get your own reality TV series, when, all of a sudden, out of the blue, someone starts chasing you! What do you do?
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Casting The Role Of An American President -- All Business Is Show Business!
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So, I'm channel surfing in my New York City hotel room, organizing the junk I lugged from a conference to my hotel room floor, junk I'm about to pay an exorbitant surcharge to lug over the border and then throw out once I get home. No point in channel surfing,'cause there's only one thing on, presidential hopefuls strutting their stuff. Even with the volume turned off it didn't take me long to size 'em up.
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The Ugly Brown Liquid--You Gotta Know What You're Selling!
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---An Entrepreneur’s Guide to Getting Noticed in a Noisy Marketplace
Ask a shoe salesman what he’s selling and he’ll probably tell ya “shoes”. He might be able to squeak by for a while if that’s all he’s selling, but if a couple of other shoe stores open up next door, the guy better find a better answer...
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Thinking Outside the Fridge! An Entrepreneur’s Guide to Getting Noticed
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It's white and it comes out of holes in cows. Not very sexy. But if you spin it right, they'll buy it by the truckload. Want a great example of 95 ways to spin a story?
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