Duct Tape Marketing

If you’re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners aren’t quite sure where to start. If you’d like to use email testing, but aren’t sure where to start, here are 4 of the easiest tests to get you going:

If you're a local business on a tight budget, you can save money on your advertising budget by targeting only specific locations with your AdWords campaigns.

When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

At some point in time, every service provider takes a look at his or her website and decides it’s time for a redesign. And, to be perfectly honest, a website redesign can be more difficult and time-consuming than building a completely new site from the ground up. Not only is there a need to create a new design, but you will also be dealing with moving and renaming pages and other files, which puts traffic and page rank at risk. That’s why it’s extremely important to have a solid plan in place before the redesign process takes place.

I am a huge proponent of article marketing. And while it's true that article marketing is great for driving traffic, you can still utilize it even if you don't have your website up and running yet. By distributing your articles off-line, you'll begin to make a name for yourself in your local community or your specific niche.

Here we are, it's June already and the year is half way over. The time couldn't be better to take an objective look at your email marketing campaign and assess any changes or fixes that need to be made.

What kinds of things should you look for?