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Karen Scharf

Karen Scharf is a small business marketing consultant who provides a one stop shop for a small business marketing needs. She specializes in copywriting, helping entrepreneursimprove website performance and implement website split testing and optimization to recapture the revenues they don't even realize they are leaving on the table. Karen coaches and trains website owners on various tricks and techniques that have been proven to increase website conversion. She offers coaching programs and a Marketing Makeover to turn your ineffective web marketing into a profit-pulling system. Grab your FREE checklists, whitepapers and reports at http://www.ModernImage.com - and learn the professional secrets to successful web site marketing at http://www.SuccessfulSiteSecrets.com

Articles by this Author

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» Marketing Mindset When Times are Tough

By Karen Scharf | Published 05/11/2009 | Marketing Strategy , Advertising | Unrated

When the economy gets tough, an ironic thing happens... people stop marketing their business and services. I call it ironic because now is the best time to ramp up your marketing, not cut back on it.

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» Maximize Your Site Traffic by Honestly Answering These 4 Questions

By Karen Scharf | Published 04/30/2009 | Web Site Design | Unrated

Sure, you might be getting tons of traffic, but what are your visitors doing once they land on your website? Lots of traffic doesn't necessarily mean lots of subscribers, lots of leads or lots of sales. If you don't take a very objective look at each of the pages on your site, you might be flushing your valuable traffic-building efforts down the drain.

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» Developing an Effective Email Marketing Strategy

By Karen Scharf | Published 04/28/2009 | Marketing Materials , Marketing Strategy | Rating:

Email marketing is an excellent tool for growing your customer base, growing your brand and growing your sales. But just like any tool, it's most effective when it's used within a plan. If you started off in email marketing without a clear-cut strategy, here are 4 ways to get back on track by the end of the week.

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» The 3 Easiest Ways to Boost Your Search Engine Rankings

By Karen Scharf | Published 04/15/2009 | Web Site Design , Search Engine Optimization | Unrated

One of the easiest and most effective ways to improve your search engine rankings is to create unique, keyword rich title tags for each of your pages. Be sure your keyword is as close to the beginning of the tag as possible.

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» Email Marketing - Optimize Your Sending Schedule

By Karen Scharf | Published 03/30/2009 | Marketing Materials , Advertising | Rating:

Do you ever stop to consider *when* you're hitting the send button? I'm not referring to the best time of day or the best day of the week to send your message - although that is an important component to consider. When I'm referring to is your email campaign schedule.

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» How To Fast Track Your Article Marketing Program: Deadly Sins For An HTML Resource Box

By Karen Scharf | Published 03/30/2009 | Marketing Materials , Advertising | Unrated

I usually try to convince all of my clients that they need to start marketing by distributing articles to various relevant sources. Article marketing is a great way to position yourself as the expert in your field, and there are several great web resources that make the process extremely easy.

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» Getting Ready To Hire Your First Assistant

By Karen Scharf | Published 03/26/2009 | Business Life | Unrated

There comes a time in every entrepreneur's life when they realize they just can't do it alone. They realize they're maxed out - either on time or ability - and there's no way their business will grow until they start delegating some tasks. If that sounds like you, then keep reading. And if that doesn't sound like you, then keep reading.

No, that wasn't a typo. No matter what stage your business is in, there are a few steps you need to take right now to prepare for growth and to prepare for hiring your first assistant.

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» Setting Realistic Optimization Expectations

By Karen Scharf | Published 03/25/2009 | Search Engine Optimization , Web Site Design | Unrated

Often times we're approached by entrepreneurs at the end of their financial ropes, and they ask us to perform a search engine optimization miracle in the hopes of saving their drowning business. So, let's set the record straight on what SEO can and can not do for you.

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» Email Marketing and the High Price of Irrelevance

By Karen Scharf | Published 03/23/2009 | Marketing Materials , Lead Conversion , Copywriting | Unrated

A huge buzzward in email marketing lately is relevance. When you're not sending relevant messages that your readers care about, you see your unsubscribe rate increase, your spam complaint rate increase, your open rate decrease, and your ROI plummet.

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» Choosing a Split-Testing Platform That is Right For You

By Karen Scharf | Published 03/18/2009 | Lead Conversion , Web Site Design | Unrated

The most effective way to split test your web pages is to use software or a hosted service to automate the process. In choosing a split testing platform, you will want to keep these criteria in mind:

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