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Karen Scharf

Karen Scharf is a small business marketing consultant who provides a one stop shop for a small business marketing needs. She specializes in copywriting, helping entrepreneursimprove website performance and implement website split testing and optimization to recapture the revenues they don't even realize they are leaving on the table. Karen coaches and trains website owners on various tricks and techniques that have been proven to increase website conversion. She offers coaching programs and a Marketing Makeover to turn your ineffective web marketing into a profit-pulling system. Grab your FREE checklists, whitepapers and reports at http://www.ModernImage.com - and learn the professional secrets to successful web site marketing at http://www.SuccessfulSiteSecrets.com

Articles by this Author

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» Was Your Marketing Raised On Family Farms?

By Karen Scharf | Published 03/10/2009 | Marketing Strategy , Personal Branding | Rating:

I really enjoy cooking and baking - so if you have any good and unique recipes, do send them my way. But I don't want to talk to you about cooking today; rather, I want to talk to you about a marketing lesson I was reminded of when I went to prepare dinner the other evening.

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» Increase Landing Page Conversion By Testing These 5 Elements

By Karen Scharf | Published 03/6/2009 | Web Site Design | Rating:

Are you satisfied with the conversion rate on your landing page? I hope the answer to that question - no matter what your conversion rate - is an emphatic "No!" Because no matter what your conversion rate is, there's always the chance that it can be better. And you'll never know how much money you're leaving on the table until you start measuring, optimizing and testing.

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» Why Do-Not-Reply@DomainName.com Is a Terrible Idea

By Karen Scharf | Published 03/3/2009 | Customer Service , Marketing Materials , Personal Branding | Unrated

I'm sure you've seen it before - an email newsletter or other email marketing piece that is sent from "Do-Not-Reply@DomainName.com" Well, just because it might be common practice, that doesn't make it right.

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» 5 Adwords Mistakes That Literally Flush Money Down The Toilet

By Karen Scharf | Published 02/26/2009 | Marketing Materials , PPC Advertising | Rating:

If you've got a brand new web site, or if you are looking for an immediate traffic boost to your current site, Google AdWords offers an excellent, cost effective option. Cost effective, that is, if you do it right.

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» Ready To Start Your Own Search Engine Optimization?

By Karen Scharf | Published 02/2/2009 | Search Engine Optimization , Marketing Strategy , Lead Conversion | Unrated

The fact is, up to 80% of web users begin their surfing at a search engine. Without making the effort necessary to capture these visitors, small businesses are forfeiting tons and tons of traffic each and every day.

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» Transactional Email Messages - Get Yours In Shape for the New Year

By Karen Scharf | Published 01/22/2009 | Marketing Materials , Lead Conversion , Marketing Strategy | Unrated

How are you doing on your New Year’s resolution? Let me guess, it includes shedding a few pounds, getting more exercise, making healthy eating choices, etc. Here’s another thing that needs to get into better shape: your transactional email messages program.

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» Engage Readers To Increase Open Rates

By Karen Scharf | Published 01/18/2009 | Marketing Materials , Sales | Rating:

If you are looking for ways to reduce your business related spending, it’s time to take a closer look at your email marketing program. Email remains one of the most cost-effective marketing media we have at our disposal. But getting your messages into your readers' in-boxes and getting your subscribers to actually read those messages continues to be a struggle.

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» Repurpose Your Content and Stop Working So Hard!

By Karen Scharf | Published 01/14/2009 | Marketing Materials , Marketing Strategy | Unrated

You’re working too hard and you’re not making enough money.

I know that seems like a brash statement, but I’ve worked with enough small business owners to presume that it’s probably true for you. The problem is, you’re not taking advantage of one of your most important assets. I firmly believe that your absolute most important asset is your current customer list.

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» 7 Tips to Speed Up Your Web Site and Capture Holiday Shoppers

By Karen Scharf | Published 12/1/2008 | Lead Conversion , Web Site Design | Unrated

The holidays can be a stressful time, and when you add in the fact that the US economy has been a bit bleak, your visitors will be in no mood to wait endlessly while your dinosaur of a web page finally loads in their browser.

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» Tested Your From Field Lately?

By Karen Scharf | Published 11/28/2008 | Marketing Strategy , Marketing Materials | Unrated

The "From" field is the most important factor in getting your email messages read; and yet it surprises how few marketers ever test it.

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