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Karen Scharf

Karen Scharf is a small business marketing consultant who provides a one stop shop for a small business marketing needs. She specializes in copywriting, helping entrepreneursimprove website performance and implement website split testing and optimization to recapture the revenues they don't even realize they are leaving on the table. Karen coaches and trains website owners on various tricks and techniques that have been proven to increase website conversion. She offers coaching programs and a Marketing Makeover to turn your ineffective web marketing into a profit-pulling system. Grab your FREE checklists, whitepapers and reports at http://www.ModernImage.com - and learn the professional secrets to successful web site marketing at http://www.SuccessfulSiteSecrets.com

Articles by this Author

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» Use a Grid System For Better Converting Pages

By Karen Scharf | Published 11/25/2008 | Web Site Design , Lead Conversion | Unrated

I recently began working with my new interior designer (my house is stuck in the '90s!) and in trying to decide what type of furniture to buy, we've been laying out the room design on a grid. It dawned on me that this is the same process I use when designing a new web page.

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» Improve Your Own Conversions With These Simple Steps

By Karen Scharf | Published 11/21/2008 | Lead Conversion , Web Site Design , Sales | Unrated

I was recently hired to critique a web site and suggest changes that could improve conversion rates. There were several backbone upgrades that I recommended, but what I want to focus on now are the front-end problems that might also be plaguing your own site.

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» Think Email Marketing Is Dead? Think Again!

By Karen Scharf | Published 11/18/2008 | Marketing Strategy , Advertising , Marketing Materials | Unrated

Even in the era of social media and podcasts on demand and online video sharing sites, I still think email marketing provides the best return on your marketing dollar.

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» 8 Steps To Getting Your Web Site Crawled

By Karen Scharf | Published 11/17/2008 | Search Engine Optimization | Rating:

Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important.

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» Even Small Businesses Need a Business Plan

By Karen Scharf | Published 11/10/2008 | Business Life | Unrated

Successful business leaders recommend that all business owners should have a business plan, and it pays to heed their advice. According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years.

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» Best Practices For Your Email Newsletter

By Karen Scharf | Published 11/4/2008 | Direct Mail , Copywriting , Marketing Materials | Rating:

Email newsletters are an excellent way to market your business, highlight your expertise and build a relationship with your prospects and customers. Email newsletters are relatively easy and inexpensive to produce, but that doesn't mean they're fool-proof.

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» How To Get Listed In Yahoo Without Getting Banned By Google

By Karen Scharf | Published 10/30/2008 | Search Engine Optimization | Rating:

Most site owners will optimize their web site for one search engine, either Google or Yahoo, and assume they have to forgo the possibility of being listed in the other search engine. But you can get listed in both search engines if you know the secret.

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» Everything But the Kitchen Sink

By Karen Scharf | Published 10/28/2008 | Customer Service | Unrated

My sister-in-law recently shared a little tip with me, and even though the tip was related to housekeeping, I thought it was a great concept to apply to any business. Here's what she said: she always ends her day by making sure her kitchen sink is cleaned. That way, she can wake up in the morning to a nice clean sink, and the rest of her day just goes more smoothly.

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» Email Marketing Plan of Attack to Increase Holiday Sales

By Karen Scharf | Published 10/22/2008 | Marketing Strategy | Rating:

Many retailers are worried about the dire state of the economy and are forecasting meager holiday sales. Here's a great plan of attack for using email marketing to supplement your sales during the holiday - and beyond.

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» 5 Incredibly Easy Ways to Add Fresh Content to Your Web Site

By Karen Scharf | Published 10/20/2008 | Marketing Materials | Rating:

You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh content.

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