Categories
Advertising
Blogging
Business Ethics
Business Finance
Business Life
Business Software
Copywriting
CRM
Customer Service
Direct Mail
Graphic Design
Lead Conversion
Local Search
Marketing Materials
Marketing Strategy
Marketing Tools
Outsourcing
Personal Branding
Positioning
PPC Advertising
Public Relations
Referrals
Sales
Search Engine Optimization
Strategic Partnering
Target Market
Virtual Assistants
Web Site Design
Search


Advanced Search
 »  Home  »  Authors  »  David Eissman
David Eissman
David Eissman founder of Guaranteed Growth Systems and the creator of the Growth Accelerator System – “The fuel to get you there faster “teaches business owners and independent professionals how to create a step by step lead generation and sales conversion system resulting in increased revenue and profits. For FREE content rich information on how to accelerate the growth of your business visit, http://www.GuaranteedGS.com
Articles by this Author
» Target Marketing: Less Is More If You Want Marketing Results
By David Eissman | Published 04/20/2008 | Target Market | Unrated
Have you ever heard a business owner tell you that "everyone is a prospect?" If you think the same way about your market hopefully this will change your mindset forever!
 full story    printer version
» Internet Marketing - Is It Appropriate If You Conduct Only Local Business?
By David Eissman | Published 03/21/2008 | Marketing Strategy | Unrated

Why would you bother with internet marketing if you're only interested in business in your community? There are quite a few good reasons and we will answer them here.

This is the question many business owners and independent professionals have because they see the internet as only being important if you are interested in national or international business. Nothing could be further from the truth. Targeted and effective marketing on the net is very possible in several different venues. Below, I will discuss these.

 full story    printer version
» Viral Marketing - This Is One Bug You Want Your Marketing to Catch!
By David Eissman | Published 03/21/2008 | Marketing Strategy | Unrated

Any aware business person today understands that the internet is playing a continuously growing role in marketing their business.

There are two questions that this will answer: What does viral marketing mean? How do you catch this virus?

 full story    printer version
» Marketing Differentiation: How Are You Distinguishing Yourself In The Marketplace?
By David Eissman | Published 03/12/2008 | Marketing Strategy | Unrated
With many business owners operating a crowded marketplace today, it is imperative that you find a way to distinguish yourself a marketplace.Most businesses identify themselves by what they do. For example, they described themselves as an accountant, financial planner or web designer etc. as a result, to no surprise the marketplace sees every accountant, financial planner and web designer has the same.This leaves you in the position to always selling on price and making it very difficult to help a prospect understand why they should do business with you instead of somebody else.
 full story    printer version
» Target Marketing: The Top 3 Mistakes That Keep You From Attracting More Clients
By David Eissman | Published 03/9/2008 | Target Market | Unrated

Many business owners are reluctant to choose a target market because of the fear that they will lose out on business. This irrational fear is rooted in the mindset of the lack of abundance and in reality causes many business owners and professionals to achieve exactly opposite of the intended results. Here are the top three mistakes and why it is important to target a market and if you don't why you will achieve unintended results.

 
 full story    printer version
» Marketing Strategy Mentality: Do You Have It?
By David Eissman | Published 01/20/2008 | Marketing Strategy | Unrated
Most small business owners and independent professionals start their business primarily because they have knowledge and skills that are in demand. While they understand intellectually that they have to market and sell, often it does not translate on an emotional level. Many business owners tend to look at marketing as a necessary evil and in many cases have negative beliefs toward it.
 full story    printer version
» Do you really have a Marketing Plan?
By David Eissman | Published 01/13/2008 | Marketing Strategy , Target Market | Unrated

In conducting workshops, speaking and working with clients there is a great deal of confusion about marketing vs. selling.  Many business owners mistake marketing with the process of going to the market to sell your service or product.  As a result very few small business owners have a written marketing plan.  In the competitive and crowed market place many of us operate in the lack of a plan is a recipe for FAILURE! 

 full story    printer version
Popular Articles
  1. Link Swapping is Unnatural
  2. Elements for Constructing High Impact Brochures!
  3. Is Your Website Ready For Local Search Engine Traffic?
  4. 3 low to no-cost marketing channels for a tight budget
  5. Don’t Get Left Behind in the Local Search Game
No popular articles found.
Popular Authors
  1. John Jantsch
  2. Jan Marie Dore
  3. Jeremy L. Knauff
  4. Winnie Anderson
  5. Roger Hall
No popular authors found.