Duct Tape Marketing

There is a certain sameness in advertising for professional service companies like Doctor’s offices and insurance agents.  There really isn’t much that you can say about these companies other than to list what services are being offered.  The key to advertising this sort of company is to sell yourself as much as the service.  To that end, here are a few themes you can explore in your advertising to get people to want to deal with you:

Postcard advertising is one of the most efficient and cost effective forms of advertising that a company can use to get information out to potential clients.  However it is not enough to just have a plan to send out postcards to make a postcard campaign work for you.  You need an integrated plan for your business which incorporates the postcard campaign and has the mechanisms in place to handle the results you are seeking from the campaign.

There are hundreds of different schools of thought and methods of advertising.  Choosing the focus of your advertising program is the first step towards making sure that the campaign is a success.  Here are 5 potenital ideas to focus on to market your particular company:

Here’s a trick question:  

Q:      What do you do for a living?

The answer that most sales people will give as a response to this question is to say that they sell things.  Though that is a plausible response, it isn’t really the most accurate.  The actual answer is that you sell your ability to solve people’s problems.