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David Tillinger

David Tillinger is the Corporate Counsel for Digital Room, Inc.. In addition to his legal duties, Mr. Tillinger took over the company's primary blog and management of the company's website content. He currently splits his time between legal work and internet authorship Mr. Tillinger has blogs at http://blog.uprinting.com and http://blog.mesrianilaw.com

Articles by this Author

» 5 Ways to Act Like a Big Company... Even if You're Not!

By David Tillinger | Published 07/22/2008 | Marketing Strategy | Rating:

Just about every business would like to be a big league, multi-national, conglomorate. Who wouldn't like to own Apple or Microsoft or Dell? The money, the prestige, and fame of those companies all stem from the reputations each company has for success and being among the biggest and the best. In business, bigger usually comes accross as being better. We're a brand name culture and we would prefer to purchase from the big names than from the local store.

Obviously, unless Steve Jobs, Bill Gates or John Dell is reading this article, none of us owns Apple, Microsoft or Dell. So the question becomes how can we as small business owners make our companies look like one of the big guys and compete with them. Here's a few suggestions as to how to get it done:

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» 5 Advertising Concepts for Professional Service Companies

By David Tillinger | Published 06/27/2008 | Advertising | Rating:

There is a certain sameness in advertising for professional service companies like Doctor’s offices and insurance agents. There really isn’t much that you can say about these companies other than to list what services are being offered. The key to advertising this sort of company is to sell yourself as much as the service. To that end, here are a few themes you can explore in your advertising to get people to want to deal with you:

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» Making Postcard Marketing Campaigns Work

By David Tillinger | Published 04/8/2008 | Direct Mail | Rating:

Postcard advertising is one of the most efficient and cost effective forms of advertising that a company can use to get information out to potential clients. However it is not enough to just have a plan to send out postcards to make a postcard campaign work for you. You need an integrated plan for your business which incorporates the postcard campaign and has the mechanisms in place to handle the results you are seeking from the campaign.

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» 6 Hints for Marketing the New Professional Company

By David Tillinger | Published 03/25/2008 | Marketing Strategy | Rating:

One thing that most post graduate professional education does not prepare you for is starting your own company. The following are a few basic steps to help you set up and market your new company:

1. Build like a business. It may not be the philosophical ideal they teach in medical school or law school, but the practical reality is that professional practices like law and medicine are businesses, just like sales or auto repair. To that end, you need to remember that the actual practice of your profession is only half the battle. The other half is generating business for the company. This means you have to be ready to spend nearly as much time and effort dealing with things like advertising, employee management and collections as you do dealing with your chosen field.

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» 5 Ideas to Build an Advertising Campaign Around

By David Tillinger | Published 02/26/2008 | Advertising | Unrated

There are hundreds of different schools of thought and methods of advertising. Choosing the focus of your advertising program is the first step towards making sure that the campaign is a success. Here are 5 potenital ideas to focus on to market your particular company:

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» For a Limited Time Only! Act Now!

By David Tillinger | Published 02/20/2008 | Direct Mail , Advertising | Unrated

If you clicked on a link which was identical to the title of this article, then most likely you would have clicked on it because you believed that you would be going to a page which contained an offer or reward. That thought process is the subject of this article, the concept of the reward or offer in printed advertising.

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» Don't Sell, Solve Problems

By David Tillinger | Published 01/31/2008 | Sales | Rating:

Here’s a trick question:

Q: What do you do for a living?

The answer that most sales people will give as a response to this question is to say that they sell things. Though that is a plausible response, it isn’t really the most accurate. The actual answer is that you sell your ability to solve people’s problems.

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» 5 Ways to Treat Your Customers like a Person not an ATM with Feet

By David Tillinger | Published 01/22/2008 | Customer Service | Rating:

One thing that is difficult for many professional service providers is that they view their customers as little more than walking ATM machines who pay them money for services or products. The best customer service companies realize that they are dealing with real human beings who have to be dealt with on that level.

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» Know Your Role and Get More Business

By David Tillinger | Published 01/10/2008 | Personal Branding | Rating:

When asked about how he crafted his successful on-screen character, former professional wrestler turned movie star Dwayne Johnson invariably answers with the same comment, saying that “The Rock is Dwayne Johnson with the volume turned up.

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