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Varju Luceno

ABOUT THE AUTHOR

Varju Luceno is the founder of Global Office Partners. She holds an undergraduate degree in Library Science and an MBA from the University of Montana in Missoula. She has more than 15 years of customer service experience in conjunction with her work as a reference librarian, banker, marketer, and small business owner. Her expertise also includes Internet research, graphic design, advanced research, and office management.

Articles by this Author

» 10 Affordable Small Business Marketing Ideas

By Varju Luceno | Published 06/4/2008 | Marketing Tools | Rating:

Many small business owners feel the squeeze due to increasing fuel and food prices. It is time to get creative with marketing. We all try to find new ways to keep our existing customers happy and attract new prospects.

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» How To Choose A Right Bank for Your Small Business

By Varju Luceno | Published 03/13/2008 | Business Finance | Rating:

Start by going to the websites of the banks you may be considering. If you like information as much as I do, you would expect the bank's website to offer more than just basic online banking features.

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» Write A Simple, But Effective Marketing Plan

By Varju Luceno | Published 03/2/2008 | Marketing Strategy | Rating:

A practical marketing plan provides a compass that you can use to navigate your company in the right direction. An effective marketing plan would help you: identify ideal clients, evaluate company information against your industry or market, and track and analyze results so you learn what works and what does not.

Without a compass, you may be moving fast, but not in the right direction. Here are eight steps to creating a practical marketing plan.

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» Free Google Marketing Tools for Small Business

By Varju Luceno | Published 02/19/2008 | Marketing Tools | Rating:

Let’s face it. Google has become part of our daily routine. We can decide how much of it we will let into our lives, but why not take advantage of free tools that have been created by this innovative company? Small businesses can definitely utilize some of the web-based marketing tools that Google offers.

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» Free Online Office in Less Than A Day

By Varju Luceno | Published 01/30/2008 | Business Life | Rating:

Don’t let technology enslave you, let it free you up to work wherever you would like.

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