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Cidnee Stephen
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 Cidnee Stephen is a high energy and accomplished marketing professional. Born to market, she showed her creative side at a very young ago when she started marketing greeting cards and good ol’ lemonade in elementary school. To anyone that knew her, it was no surprise then that she chose marketing as her focus at University over 20 years ago. Of course most of the marketing principles she learned way back then suited large corporations. So when she was thrown into small business marketing years later, she found she needed to come up with some new approaches. Her techniques served her well and she continuously has been a top producer for the companies she has worked with. Having worked in Canada and Europe, Cidnee has called Calgary her home since the late 1990’s.
She started Strategies for Success in 1999 www.strategiesforsuccess.ca. Since then she has worked with over 100 entrepreneurs and small businesses to build sound marketing systems that get results! Cidnee is a sought after speaker on the elements of small business marketing. She speaks regularly in Calgary, as well as at national conferences and corporate functions. She also has written articles for magazines and corporate newsletters sharing her savvy marketing tips. She publishes the Marketing Excel-erator and will be launching her new book in 2008 "If You Aren't Getting the Business, You Don't Deserve It"
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Feel free to use this article as long as you include the following:
by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca
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Articles by this Author
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At one point in his conversation he touched on the importance of having a great name and being able to create a strong brand around it.
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You Can't Win If You Don't Keep Score
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Unless you have the DREAM Marketing budget, it's vital that you make
every penny count, yet the majority of businesses out there don't
really keep score when it comes to the effectiveness of their marketing
initiatives.
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Trade Show Marketing - Part 2
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You should have multiple ways to capture leads at your booth. By far
the most common tool used is the draw. While the draw will provide lots
of leads, they may not be the most qualified. Plenty of people simply
love to win and go booth to booth entering absolutely every draw!
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Trade Show Marketing - Part 1
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Trade shows are what I like to term a high investment marketing
strategy. By this I mean they require a significant amount of money and
time to execute. While pricing of the actual space may seem reasonable,
once costs for display booths, signage, promotional material and
manpower are tallied up - it is a pricier lead generation option to
undertake. That being said, I still find it to be a fantastic way to
generate a large number of qualified leads.
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Your Most Powerful Word-of-Mouth Marketing Tool
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Well first let's make some assumptions. Are you referrable? You have
heard me say this before, and it is even more true in today's economy.
We must be constantly aiming for EXCEPTIONAL! How do you know you are
referrable? Quite simply you should ALREADY be receiving a healthy
amount of new business from word of mouth referrals.
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Be An Orange
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If you can't find a way to be different, you will constantly find
yourself being pressured on price, and small businesses can't survive
on constant price cutting. So how do you differentiate?
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Be the Hot Dog Stand - Search Engine Optimization
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If you had to choose a business, which would it be - the most stunning
store in the middle of nowhere or a hot dog stand in Central Park, New
York? I hope you said the hot dog stand. It has a much larger chance
for success even though it may not have cost a fortune to build. The
same goes for your website. You are far better to relinquish some of
your budget to being found than making your website just the prettiest
one on the internet.
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Is Radio Advertising Right For You?
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Is the radio the right medium for you to market your business? It all
depends. Many businesses have blossomed from it and others have been
burnt badly. While there are always exceptions to the rules (and I LOVE
exceptions), here are some good guidelines when it comes to choosing
RADIO as a place to promote your business.
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Yellow Pages - To Advertise or Not To Advertise
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With so many other ways to access information today, it should be no
surprise that the effectiveness of directory books such as the Yellow
Pages is on the decline. However they still are a main source of
information for visitors in a hotel room, or users of public telephone
booths.
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Is Your Peak Season Right Around the Corner?
Are You Winding Down or Heating Up?
Is the upcoming season usually busy for you? If so, what are you doing now to maximize your results?
Far too often we leave our promotional efforts until it’s too late. The next thing we know, we find ourselves scrambling at the last minute, rushing our promotions and not maximizing on the time and money we spent.
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