Small Business Articles from Duct Tape Marketing

Categories

» Home » Authors » Paul Jones

Paul Jones

Paul Jones is the owner and founder of Alden Keene & Associates, a marketing and communications consultancy. One of Alden Keene’s house specialties is cause-related marketing. Jones has been quoted often on the topic in many forums, including Newsweek magazine and online at http://about.com, http://philanthropy.com, and elsewhere. In less than a year, his blog on the subject became the highest ranking cause marketing blog on Google, Yahoo!, and MSN. It can be viewed at: http://www.causerelatedmarketing.biz

Articles by this Author

» Twenty Questions (Give or Take) That Marketers Should Ask Before Undertaking Cause-Related Marketing

By Paul Jones | Published 03/16/2008 | Strategic Partnering , Marketing Strategy , Advertising , Public Relations , Positioning | Unrated

You've heard of cause-related marketing.... send in the lid from a carton of Yoplait yogurt and a dime goes to fight breast cancer. You seen big companies like General Mills and Target weave it into their marketing plans and budgets. But should your small business undertake cause-related marketing?

full story

printer version

» 15 Questions A Franchise Should Ask Before Entering into Cause-Related Marketing Partnership

By Paul Jones | Published 03/16/2008 | Strategic Partnering , Marketing Tools , Marketing Strategy , Advertising , Positioning | Unrated

In the United States, there’s one place where you’re all but guaranteed to run into some kind of cause-related marketing, namely a retail franchise outlet. Listed are the ten largest U.S. based franchise systems, ranked according to total system sales volume as ranked by the Franchise Times. Where known, I’ve added the cause with which each franchise system is most publicly-affiliated.

full story

printer version

» Marketing to College Kids? Get a Cause!

By Paul Jones | Published 03/16/2008 | Marketing Tools , Marketing Strategy , Advertising , Target Market , Blogging | Unrated

If you’re trying to reach college students and you don’t already have a cause-related marketing or corporate social responsibility program in place, it’s probably time to add it to your marketing mix.

full story

printer version

Site Menu

View Authors

Become an Author

Author Login

Duct Tape Marketing

Small Business Products

Coaching Services

Workshops/Speaking

Resources

Blog

Articles

Community

Classifieds