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 »  Home  »  Authors  »  Claire Ratushny
Claire Ratushny
Claire Ratushny is a marketing and public relations communications specialist and writer. Her diverse career in various industries, enables her to share unique perspectives and business solutions for her clients. Claire has held positions in management, purchasing, advertising, marketing and public relations. She is founder of http://www.WriteStrategy.biz, a resource created to assist small businesses with their positioning, marketing and PR communications needs.
Articles by this Author
» The Missing Marketing Ingredient: Relevance.
By Claire Ratushny | Published 09/24/2008 | Marketing Strategy | Unrated

Think of it: there are many businesses offering the same or very similar products or services. Prospective customers can purchase goods or services from any competitor, literally anywhere in the world, thanks to the Internet. That broadens the scope of competition tremendously depending upon the industry and business. Marketing is more challenging than it ever was. It takes something more to market successfully now. That “something” is relevance.

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» Choosing the Right Strategy for Your Business
By Claire Ratushny | Published 04/2/2008 | Positioning | Unrated

It’s Strategy time with a capital “S” and no business that doesn’t have a plan is going to succeed in today’s business arena. Taking the time to put together a marketing plan isn’t a luxury; it’s a necessity and a matter of survival.

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