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You know how important that first follow-up with a new prospect is. It's his chance to qualify you and your company, and test your service orientation. It could also be a "dodge;" an avoidance tactic by someone who's uncomfortable with saying "no," which could turn into a huge waste of your time. In this article, we'll take a brief look at ways of determining "engagement" early on in the buying/selling process and how understanding it can help you focus on your best prospects.
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