Duct Tape Marketing

In case you don’t know what dot-mobi is, it’s a new top-level domain that specifically supports mobile devices. The premise for end users is that sites that carry this domain will have been specifically designed and formatted for use on a mobile device and as such will take the headache out of surfing on the go. But is this really necessary?

For the sake of not being ambiguous and for the purposes of this article, online marketing used to refer to a plain, text-based website that offered product information. The term then got nabbed by SEO companies wanting to take advantage of ill-informed business owners and SEO alone got dubbed the preferred online marketing channel.  Today, more and more legitimate Internet marketing experts and agencies are reflecting on what the term actually refers to, namely the practise of using the Internet and other digital media to market products, solutions, and services to a targeted group using many online technologies and platforms, instead of using conventional media such as television or magazines. Yes, it is quite a mouthful, and rightfully so....read on