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Stacy Karacostas

With more than 20 years experience running small businesses—including four of her own—Stacy Karacostas understands the unique challenges entrepreneurs face. And she has created a variety of proven tools, tips and tricks to take the stress out of growing a small business. A dynamic speaker, and experienced copywriter and consultant, Stacy loves teaching and has a knack for making marketing both easy and fun. To find out how she can help you grow your business visit http://www.success-stream.com.

Articles by this Author

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» Increase Sales and Marketing Response with an Irresistible Call to Action

By Stacy Karacostas | Published 11/6/2008 | Marketing Materials | Unrated

The real goal of marketing and advertising is to get people to take action. Whether that’s calling for an appointment, going to your Website, walking in your store, or busting out a credit card and buying something right now.

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» Are You Making This Costly Marketing Mistake?

By Stacy Karacostas | Published 08/27/2008 | Marketing Strategy | Unrated

After all, what happens when the reader is searching for the phone number and their doorbell rings, or their kids barge in? They are on to other things instead.

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» Why Sizzling Hot Prospects Suddenly Go Stone Cold…And What to Do About it!

By Stacy Karacostas | Published 08/13/2008 | Marketing Materials | Unrated

You go from excited about this hot knew prospect, to slightly deflated, a little frustrated, or possibly even incredibly worried about where your next client is going to come from now.

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» Are Your Marketing Materials Selling the Wrong Things?

By Stacy Karacostas | Published 07/2/2008 | Marketing Strategy | Unrated

You need to decide whether to spend time and money convincing people they need the type of services you offer…Or convincing them to hire you in particular to provide that service.

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» 3 Simple Steps to a Powerfully Effective Case Study

By Stacy Karacostas | Published 07/2/2008 | Marketing Strategy | Unrated

When it comes to buying anything—whether it is a product or a
service—the first things we all want to know are “What can it
do for me, and how effective is it?” Then we want proof, right?

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» How to Get Your Marketing Materials Read

By Stacy Karacostas | Published 04/21/2008 | Marketing Strategy | Rating:

Do you enjoy reading textbooks?

How about software manuals, annual reports or thesis statements?

When you sit down in your favorite chair after a long day, do you pull out one of your old term papers for a little light reading?

My guess is, probably not—unless you’re suffering from insomnia. Because any of these would make an excellent sleep aid…But that’s about it.

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» How to Get All the Clients You Can Handle Banging Down Your Door

By Stacy Karacostas | Published 04/21/2008 | Marketing Strategy | Unrated

Do you struggle to get new clients?

Are you uncomfortable selling yourself or your services?

Do you hate the very idea of sales or selling?

If so, you are not alone. Let’s face it…We’ve all had the experience—or at least heard horror-stories—of being “sold” something we really didn’t want or need. And few people enjoy being pressured into buying anything.

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» 10 Things You Should Know Before Hiring Freelance Copy Writer

By Stacy Karacostas | Published 12/12/2007 | Copywriting | Rating:

Whether it’s a catalog, sales letter, brochure or website content, words are the main way you communicate the value of your products and services to potential clients. And, when written right, your marketing materials can do the sales job for you even when you are not around.

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» 8 Simple Ways to Start Writing

By Stacy Karacostas | Published 12/12/2007 | Copywriting | Rating:

Let’s face it…One of the hardest parts of writing is getting started.

It’s all too easy to end up just sitting there, staring at a blank page or screen as a clock tics away in the background (because of course, the worst writer’s block always hits when you have a tight deadline).

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» What Are the Best Marketing Tactics for Growing Your Small Business?

By Stacy Karacostas | Published 10/22/2007 | Marketing Strategy , Marketing Tools | Unrated

Lately, it seems most entrepreneurs are looking for a marketing “silver bullet” that’s going to take their sales—and their business—through the roof. And plenty of folks are willing to sell you one.

Unfortunately, there’s a fatal flaw with always thinking about your marketing in terms of tactics, and trying this one or that one…

You are totally relying on luck of the draw!

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