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Stacy Karacostas

Practical Marketing Expert Stacy Karacostas— author of “110 Practical Marketing Tips for Growing Your Small Business”, the 2-page marketing plan workbook “Putting Your Business on the Road to Success”, and “The Small Business Website Bible”—specializes in taking the stress, struggle and confusion out of growing your small business. For more down-to-earth, business-building wisdom grab a copy of her free report “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” at http://www.7deadliestsins.com.

Articles by this Author

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» Is Temporary Insanity Keeping You From Growing Your Small Business?

By Stacy Karacostas | Published 10/16/2009 | Marketing Materials | Unrated

Successful people, and businesses, recognize the need for change early. They embrace it. And they go looking for it. Because of this, they are also usually quick to see when something is not working and not afraid to change it.

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» Donot Go There—6 Small Business Marketing Mistakes to Avoid Like the Plague

By Stacy Karacostas | Published 10/16/2009 | Marketing Materials | Unrated

Every promotion you do should give people a good reason to want to know more, and an incentive to do it—right now. Fixing even one of the following 6 mistakes is sure to catapult your marketing results.

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» Market Your Small Business for Free by Harnessing the Power of Online Forums

By Stacy Karacostas | Published 09/18/2009 | Marketing Materials | Rating:

According to a report on the internet research firm Website eMarketer.com, more than 260,000 small businesses in the U.S and Canada use Social Media marketing tactics. Yet only 28% of them use forums to market their businesses. I believe you should be part of that 28%!

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» Getting Started with Online Video…The Easy Way!

By Stacy Karacostas | Published 08/28/2009 | Marketing Materials | Rating:

Now, if you’re willing to make a little bit of a fool of
yourself, you can do like Lou Bortone, The Online Video Guy.
His videos are a hoot with crazy costumes and fun
personalities. I love watching them and know his stuff has gone
viral (http://www.loutube.com).

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» Transform Technical Jargon into Reader-Friendly Marketing Materials

By Stacy Karacostas | Published 08/28/2009 | Marketing Materials | Rating:

Turn 50-cent words into 5-cent words. Go through your writing and find every word with three or more syllables. Then try to replace it with one or two shorter words. Of course, sometimes technical jargon needs to be in there. But you can always explain the techie bits using less technical lingo and shorter words.

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» 12 Ways to Tell If Your Website Needs Work

By Stacy Karacostas | Published 08/14/2009 | Marketing Strategy | Rating:

Wouldn’t it be nice to wake up and find emails from 3 hot leads who are dying to hire you? Or that you made $300 in online sales while you were sleeping? Duh, of course it would! And it doesn’t take a rocket scientist to make it happen.

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» The Secret to Staying Booked Solid

By Stacy Karacostas | Published 07/20/2009 | Marketing Materials | Rating:

Tired of feast or famine? Wish you had a long waiting list of new clients? If you provide a service like consulting, graphic design, Web design, Interior Design, copywriting, etc. you can book yourself out weeks or even months in advance. All you have to do is follow the airlines’ lead…

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» The True Cost of Free Marketing, and How to Choose the Right Marketing Tactics for Your Business

By Stacy Karacostas | Published 06/30/2009 | Marketing Materials | Rating:

No matter what anyone tells you, there is no such thing as “free advertising”, and even cheap advertising usually isn’t. At the very least you have to count your own time costs to create your promotion. Plus you may need to hire a graphic designer, copywriter or even a marketing consultant to get the results you need. So don’t base your marketing and advertising decisions solely on initial cost. Instead you want to consider your goals, the true costs and the potential gains or ROI.

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» 10 Cheap Ways to Create a Professional Impression with Your Small Business Marketing

By Stacy Karacostas | Published 06/20/2009 | Marketing Materials | Unrated

These days, the Internet has created tons more competition in any field than there was just 5 years ago. So you’ve got to have your
marketing ducks in a row before you try to sell a thing. Otherwise someone out there is sure to be making a better
impression than you. Thankfully, creating a top-notch impression with your marketing doesn’t have to cost an arm and a leg.

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» Get More Clients by Making Your Marketing Materials the Life of the Party

By Stacy Karacostas | Published 06/7/2009 | Marketing Strategy | Rating:

When you sit down to write your marketing materials, you’re really getting ready to have a one-on-one conversation with the person who’s going to read them. It’s up to you to decide what kind of conversation that’s going to be. If you make it sound like your typical, formal, boring, all-about-me marketing, people aren’t going to stick around to read the whole thing…

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Blogs by this Author

9 Cheap or Free Ways to Market Your Small Business in 15 Minutes or Less

Published 02/28/2009

If you run a small business, your life is ridiculously busy.And if you have a significant other, spouse, kids or anyone else that deserves a chunk of your time, well, then your life is probably almo...

Get 110 Powerful, Recession-Busting Small Business Marketing Ideas FOR FREE!

Published 03/2/2009

The economy is hitting a lot of small businesses pretty hard right now. But it doesn’t have to hurt you! The key to growing your business in a down economy (or any economy for that matter), is...

Turbo-Charge Your Marketing by Writing Powerful Headlines

Published 03/4/2009

Any marketing professional or copywriter worth their salt will tell you the headline is the single most important part of any sales, marketing or advertising piece. In fact, most good copywrit...

Articles - The Ultimate Multi-Purpose Small Business Marketing Tool

Published 03/10/2009

If you’re a big business with dedicated marketing staff and a budget that matches your size, you can afford to spend quite a bit of time and money on marketing and advertising. But if y...

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