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Stacy Karacostas

Practical Marketing Expert Stacy Karacostas— author of “110 Practical Marketing Tips for Growing Your Small Business”, the 2-page marketing plan workbook “Putting Your Business on the Road to Success”, and “The Small Business Website Bible”—specializes in taking the stress, struggle and confusion out of growing your small business. For more down-to-earth, business-building wisdom grab a copy of her free report “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” at http://www.7deadliestsins.com.

Articles by this Author

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» How to Write Articles at Light Speed and Use Them to Market Your Small Business

By Stacy Karacostas | Published 05/22/2009 | Marketing Strategy | Unrated

The easiest articles to write are tips and how-to articles. Everyone loves to read them ‘cuz they are quick and easy. And you’ll love writing them for the same reason.

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» Three Types of Marketing Your Small Business Needs to Grow

By Stacy Karacostas | Published 04/14/2009 | Marketing Strategy | Rating:

When it comes to marketing and advertising your small business, you need to focus on more than just attracting new customers or clients. In fact, that’s the most expensive and difficult way to grow your business.

Instead try using a mix of these three types of marketing tactics to get new clients and keep them coming back for more…

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» 5 Easy Ways to Upsell Your Products and Services

By Stacy Karacostas | Published 03/30/2009 | Marketing Strategy | Unrated

Are you leaving money on the table because you aren’t letting people know about your other products or services? If you own a small business, chances are the answer is yes! Because most small business owners and their employees have yet to master the art of the upsell. Maybe it’s that you don’t know how. Or maybe it’s that upselling (or even selling for that matter) makes you uncomfortable. If so this article is sure to change your mind and give you the tools you need to use totally non-pushy upsells to make your clients happier AND more money.

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» Reuse, Repurpose, Reduce: The Secret to Making More Money with Less Effort

By Stacy Karacostas | Published 03/30/2009 | Marketing Strategy | Unrated

Are you struggling to constantly reinvent the wheel when it comes to marketing and growing your small business? Are you so swamped with running your business you can’t even think about putting together new products? If so, then you need to start following the successful small business owner’s secret of reusing, repurposing, and reducing to get more done with less.

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» 10 Pieces of Business-Building Wisdom I Wish I’d Known Years Ago

By Stacy Karacostas | Published 03/20/2009 | Marketing Strategy | Rating:

It’s sad to say but true…Most of what you learn about starting and running a small business before becoming an entrepreneur is dead wrong! You can spend years figuring this out on your own (like I did), or you can read this article and benefit from my mistakes…

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» How to Create an Offer Your Prospects and Customers Can’t Refuse

By Stacy Karacostas | Published 03/20/2009 | Marketing Materials | Unrated

When it comes to making sales with your marketing or advertising materials (or even live and in person), a big part of your success hinges on the offer. Because if you don’t offer something people want, they’re not going to buy. And if you don’t give them a good reason to take action now, they probably won’t!

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» A Dead Simple Way to Get More Free Advertising for Your Business and Website

By Stacy Karacostas | Published 03/2/2009 | Advertising | Rating:

Would you like a simple way to promote your business—and drive traffic to your Website—for free? One of the best things you can do is something far too many small business owners aren’t doing...Learn what it is and how you can take advantage of it in this sassy article from Practical Marketing Expert Stacy Karacostas.

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» 10 Ways to Beat the Deadly Procrastination Demon

By Stacy Karacostas | Published 02/17/2009 | Business Life | Rating:

Get organized! One of the most common reasons for not getting things done is lack of organization (if you have to spend half a day looking for the items you need to complete a project, you have a problem).

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» Top 7 Things You Have to Know to Market and Grow Your Small Business Effectively

By Stacy Karacostas | Published 02/17/2009 | Marketing Materials | Rating:

My experience working with hundreds of small business owners has shown that while you might get by for awhile solely on referrals and word of mouth, typically that’s not going to be enough over the long haul.

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» Effective Small Business Marketing is About Building Relationships…Not Just Making Sales

By Stacy Karacostas | Published 02/12/2009 | Marketing Strategy | Rating:

All too often small business owners are so focused on making a sale right now today, they’re oblivious to what’s going on in the prospect’s mind. So they come up empty handed time after time. And they fail to build a community of repeat customers who buy from them time and again. Here’s why…

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Blogs by this Author

9 Cheap or Free Ways to Market Your Small Business in 15 Minutes or Less

Published 02/28/2009

If you run a small business, your life is ridiculously busy.And if you have a significant other, spouse, kids or anyone else that deserves a chunk of your time, well, then your life is probably almo...

Get 110 Powerful, Recession-Busting Small Business Marketing Ideas FOR FREE!

Published 03/2/2009

The economy is hitting a lot of small businesses pretty hard right now. But it doesn’t have to hurt you! The key to growing your business in a down economy (or any economy for that matter), is...

Turbo-Charge Your Marketing by Writing Powerful Headlines

Published 03/4/2009

Any marketing professional or copywriter worth their salt will tell you the headline is the single most important part of any sales, marketing or advertising piece. In fact, most good copywrit...

Articles - The Ultimate Multi-Purpose Small Business Marketing Tool

Published 03/10/2009

If you’re a big business with dedicated marketing staff and a budget that matches your size, you can afford to spend quite a bit of time and money on marketing and advertising. But if y...

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