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Stacy Karacostas
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Practical Marketing Expert Stacy Karacostas— author of “110 Practical Marketing Tips for Growing Your Small Business”, the 2-page marketing plan workbook “Putting Your Business on the Road to Success”, and “The Small Business Website Bible”—specializes in taking the stress, struggle and confusion out of growing your small business. For more down-to-earth, business-building wisdom grab a copy of her free report “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” at http://www.7deadliestsins.com.
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Articles by this Author
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Lately, it seems most entrepreneurs are looking for a marketing “silver bullet” that’s going to take their sales—and their business—through the roof. And plenty of folks are willing to sell you one.
Unfortunately, there’s a fatal flaw with always thinking about your marketing in terms of tactics, and trying this one or that one…
You are totally relying on luck of the draw!
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Seven Tips to Amp Up the Power of Your Marketing Copy
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Have you ever had this experience? You decide to place some ads, send out a sales letter or put up a new Web site, so you spend hours agonizing over what it should it say. Then you spend even more time designing the layout, or you fork over the cash to have a graphic designer do it for you.
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Planning for Small Business Success
"The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand." Sun Tzu
What is one of the critical differences between successful businesses owners and unsuccessful businesses owners?
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Marketing Your Ideas
So, you’ve got an amazing idea, or you’ve found a way to build a better mousetrap. And you feel confident there are people out there practically dying to get their hands on this very thing.
That means the next step is to start your business or begin manufacturing products, right?
Wrong!
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Reaching Your Small Business Sales and Marketing Goals
Are you on track to reach your business, sales or marketing goals?
If your answer is no—or you’re not sure—believe me you are not alone. I can’t even begin to count the number of small business I’ve run across that aren’t on track to meet their goals—or have no way of knowing if they are or not.
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How to Choose the Best Marketing Strategies for You
If you’re a small business owner, chances are you’ve already discovered that your options are practically endless: place ads in local or national publications…build a new Website…create a brochure…start an e-zine…hold a competition…put on an event…get published…have your name printed on pens…put out a press release…and well, you get the idea.
For some entrepreneurs, all these options result in total paralysis…You don’t do anything because you can’t decide what to do.
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Competitive Analysis - The Secret to Creating a USP that Sets You Apart from the Competition
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If you’ve studied marketing at all, chances are you’ve run across the phrase Unique Selling Proposition, or USP. That’s because having a strong USP is critical to marketing your business effectively.
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Seven Secrets of Writing that Sells
Even in today’s tech-savvy world information is spread through the written word. Customers have to know what your product, service or idea can do for them—or they won’t buy. So whether you’re writing brochures, Web text or anything in between, you need clear, concise, benefits-oriented copy that really sells.
Sounds easy, but you’re not sure where to start? Just follow these seven simple guidelines to begin writing words that sell.
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(Page 4 of 4) « Back | 1 | 2 | 3 | 4 | Next »
Blogs by this Author
Published 02/28/2009
If you run a small business, your life is ridiculously busy.And if
you have a significant other, spouse, kids or anyone else that deserves
a chunk of your time, well, then your life is probably almo...
Published 03/2/2009
The economy is hitting a lot of small businesses pretty hard right now. But it doesn’t have to hurt you!
The key to growing your business in a down economy (or any economy
for that matter), is...
Published 03/4/2009
Any marketing professional or copywriter worth their salt will tell
you the headline is the single most important part of any sales,
marketing or advertising piece. In fact, most good copywrit...
Published 03/10/2009
If you’re a big business with dedicated marketing staff and a budget
that matches your size, you can afford to spend quite a bit of time and
money on marketing and advertising.
But if y...
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