Small Business Articles from Duct Tape Marketing

Categories

» Home » Authors » Kelly Robbins

Kelly Robbins

Author of Powerful Interviewing Techniques for Healthcare Marketers E-book, Kelly Robbins is an award winning copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, "5 Critical Mistakes Healthcare Marketers Make that Lose Sales and Plummet Profits" - info@AMarketingConnection.com or 303-460-0285. Visit her website at www.AMarketingConnection.com

Articles by this Author

» Frustrated because your competitor was featured in the local paper, again?

By Kelly Robbins | Published 07/24/2008 | Marketing Tools , Marketing Strategy , Local Search , Public Relations , Target Market | Rating:

Do you wonder why the local paper always seems to contact your competitors and not you? Chances are, if you're not reaching out to reporters on a fairly regular basis they are not going to reach out to you when they need help.

full story

printer version

» Analyzing your competition

By Kelly Robbins | Published 03/9/2007 | Personal Branding , Marketing Tools , Marketing Strategy , Copywriting , Business Life , Advertising , Marketing Materials , Target Market | Rating:

The who, what, where, when, why, and how

Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.

full story

printer version

» Five steps to take BEFORE you do an interview

By Kelly Robbins | Published 03/9/2007 | Marketing Tools , Marketing Strategy , Copywriting , Business Life | Rating:

Interviewing a subject matter expert can be one of the most time-consuming and frustrating parts of writing copy. If done correctly, it can also be the most important thing you can do to create a successful sales piece. The interviewee has knowledge you may not be able to get anywhere else. Properly worded questions can help you uncover differences. A well-conducted interview will also give you an outsider’s perspective. A good copywriter can uncover all of the information quickly in a short, fact-finding interview.

full story

printer version

» 6 steps to eliminate your fear in choosing a niche

By Kelly Robbins | Published 10/19/2006 | Marketing Tools , Marketing Strategy , Copywriting , Advertising , Marketing Materials , Target Market | Unrated

Many of the students in my copywriting class struggle with the notion of narrowing a niche. Many know they find healthcare interesting, but worry about being more specific when describing what they do or how they can help people. This fear is universal. It doesn't just apply to copywriters. And it doesn't just apply to the healthcare industry. Many people are afraid that there's not enough work in one specific industry, or that they will turn away potential clients by being too specific in who they work with.

full story

printer version