Brandon Cornett specializes in search engine optimization for real estate agents. He is the author of the "Agent's Guide to Search Engine Visibility," available for immediate download at http://www.armingyourfarming.com/search
In my experience with postcard marketing, and in dealing with small business owners who use postcards, I would put most postcard problems under the following three categories: 1. Over-reliance on technology. 2. Over-reliance on weak offers. 3. Over-reliance on vendors. Here's how to avoid these flaws.
I'd like to share with you a strategy for combining search engine optimization with online PR. It's called the optimized press release, and when done right it can give you direct exposure and search engine boost, all at the same time.