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Karen Saunders
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 Karen Saunders is the owner of MacGraphics Services, a unique design firm for today's entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing. Learn the Top 5 Mistakes that can cost you money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients, visit http://macgraphics.net/FreeStuff.php or contact her at 888-796-7300.
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Articles by this Author
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You don’t need to be a cyber-genius to go online and get results. But unless you have a clear business objective and message, you could waste a lot of time and money without accomplishing much. Here are seven steps to guide you in developing your website. Use this system as a clear roadmap, so you don’t find yourself wandering in circles.
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Polish Your Book Interior with These Proven Typesetting Techniques
A quick look on your software reveals myriad choices of fonts and you can always find more! But like shopping in a candy store, you have to make judicious selections.
It is important to select appropriate fonts to communicate your message to your readers, particularly when dealing with titles and headlines. Why? Because specific fonts can evoke a certain attitude and feeling that reinforces your intended message.
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How to Select Harmonious Colors
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It becomes easy to select harmonious colors if you follow a proven color theory system. The steps below will show you how to create well-planned color schemes based on the "Bourges color circle" system
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How to Scan Photos at the Correct Resolution
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Here's how to get the best resolution when scanning photos on your desktop scanner.
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Capture Clients with Words that "Hook" and Graphics that "Kick!"
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Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Here’s how can you can make an instant improvement.
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Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques
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Improve the design and layout of your marketing materials with 5 simple trade secrets that anyone can use immediately. This article describes how to use quality clip art and stock photos, add dramatic contrast, apply visual consistency, manage space wisely, and when to use serif or sans serif fonts.
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How to Make a Book Cover Design that Flies Off the Shelf!
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According to "The Wall Street Journal", "The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back." You can't tell — but you can sell — a book by its cover. Here are a few powerful book cover design techniques that professional book designers use.
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Award-winning Designer Reveals Secrets to Attractive Page Layouts
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A customer will not read--or buy--a book that is designed in a way that is difficult to read. Your goal with book design is to create an interior that is inviting, pleasing, and easy to read. Here are some techniques that professional typesetters use.
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Create a Giant Postcard to Market Your Business and Get Results Fast!
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A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an email, ad or sales letter.
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From Logo to Legend – In 10 Simple Steps
Think of any large company, and I’ll bet you can picture its logo. It seems like they must have been born with it, but they weren’t. Every logo had to start somewhere. And you can start building recognition right now that will continue for years when you create a strong visual brand.
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