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Karen Saunders

Karen Saunders is the owner of MacGraphics Services, a unique design firm for today's entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing. Learn the Top 5 Mistakes that can cost you money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients, visit http://macgraphics.net/FreeStuff.php or contact her at 888-796-7300.
Articles by this Author
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» Advertising and Color
What’s the quickest way to create mood without saying a word?  Color!  Before they read your marketing piece, they see it – and their feeling about your business begins.  So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you.  When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials.
» 5 Fantastic Ways to Add Fun to Your Flyers – Part 2
What fits on one sheet and costs pennies to make?  You see them all the time.  Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune.  But just so your flyers don't get lost in the shuffle, I'm going to show you the second 5 of 10 techniques that professional designers use to make flyers "fly".
» 5 Fantastic Ways to Add Fun to Your Flyers – Part 1
What fits on one sheet and costs pennies to make?  You see them all the time.  Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune.  But just so your flyers don't get lost in the shuffle, I'm going to show you the first 5 of 10 techniques that professional designers use to make flyers "fly."
» One-Sheet Says It All
They’re the workhorses of any marketing program.  They hit the streets for you, and they’ve got muscle.  Everything you want someone to know about your expertise and services – all in one place.  So if you don’t have one… you’ve got to get one!
» How To Make Your First Impression Last - Part 2
A business card, while small in size, is your big weapon.  Here are 7 additional top notch tips to keep your card out of the wastebasket and into the rolodex!
» How To Make Your First Impression Last - Part 1
A business card, while small in size, is your big weapon.  Here are 7 top notch tips to keep your card out of the wastebasket and into the rolodex!
» Visual Branding Keys To Make Your Business Memorable
Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.
» Relationship Marketing for the 21st Century
By Karen Saunders | Published 09/15/2008 | Marketing Tools , Marketing Strategy | Unrated
Quick! Answer this question: What do you think of when you hear the term “relationship marketing”? If the only things that came to mind were your local business networking group, local chamber of commerce, or service club, you might not be aware of new strategies in 21st century relationship marketing.
    
» How Relationship Marketing Can Help Your Business During Bad Economic Times
The economy may have something to do with fewer people spending money, but there is nothing we can do about the plight of the economy. What we can do is practice relationship marketing with people in our sphere of influence to increase our own business sales.
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