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Michelle Salater

Michelle Salater is an award-winning writer and owner of Michelle Salater Writing & Editorial, LLC, a copywriting company dedicated to helping small to midsized businesses increase their competitive edge, boost sales, and expand their online presence through stellar copy.

Articles by this Author

» How to Attract Clients to Your High-end Salon and Spa

By Michelle Salater | Published 12/19/2008 | Target Market , Marketing Strategy , Marketing Tools , Search Engine Optimization | Rating:

High-end clients would never let their savvy style and fashion sense go stale, and neither should you. Follow these tips, take action, and watch your sales skyrocket.

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» Building Customer Relationships: Beauty Industry’s Key to Success

By Michelle Salater | Published 12/19/2008 | Customer Service , Marketing Strategy , Marketing Tools , Personal Branding | Unrated

With all the technological advancements, competition in the beauty industry has never been more cutthroat than it is today. In order to stand out, you must skillfully beat competition and nurture customer relationships.

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» Spa Web Copy: How Elite is your Spa?

By Michelle Salater | Published 12/19/2008 | Marketing Materials , Copywriting , Search Engine Optimization | Unrated

Your spa website works around the clock to bring in high-end clients—worldwide. It’s important for the web copy to be informative, concise, inspiring, and engaging. Even more importantly, the copy should drive the client to take action and contact you.

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» Economic Crisis: How to Succeed in Difficult Times

By Michelle Salater | Published 12/19/2008 | Target Market , Marketing Strategy , Marketing Tools | Rating:

We’re all going through the same thing. No one is alone. If you want to punch up business during these times, create ways to focus even more on what your target market wants. This economic crisis is the perfect time for you to lend more focus to your marketing strategies and further delve into the minds of your target market.

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» 5 Ways To Increase Traffic to Your Website

By Michelle Salater | Published 12/12/2008 | Marketing Strategy | Rating:

Increasing targeted traffic to your website can cost a small fortune. But it doesn’t have to if you know the right tips, tools, and strategies to get a significant amount of targeted traffic that you need right now.

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» Increase Holiday Sales by Revamping Your Business Website

By Michelle Salater | Published 12/12/2008 | Marketing Strategy | Rating:

According to the United States Census Bureau, e-commerce sales have increased 5.7% during the 3rd quarter of this year compared to the same period last year. With the holiday season upon us, now is the perfect time to ramp up your online selling efforts.

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» Keep Marketing--No Matter What the Economy Does

By Michelle Salater | Published 12/12/2008 | Marketing Strategy | Unrated

Your natural instinct during the current economic crisis might be to reduce advertising and delay large purchases such as websites or Internet marketing. You're not alone in this belief, and your competitors are doing it, too. However, during these times, you need to believe in yourself and your business, then invest money in online and offline marketing strategies to make it thrive.

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» Increase Business in Economic Crisis and Strengthen Your Brand Name

By Michelle Salater | Published 12/12/2008 | Personal Branding | Unrated

During tough economic times, customers are more particular about businesses they’re buying from. Customers want to know you understand the current crisis and are there to help them with their needs.

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» How to Market in an Economic Crisis

By Michelle Salater | Published 12/12/2008 | Marketing Strategy | Unrated

When the economy is in crisis, it’s not the time for you to sit back and coddle your money to the point of suffocation. It’s the time to invest in your business and stand out above the competition.

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» 4 Ways Your Business Can Thrive in Tough Economic Times

By Michelle Salater | Published 12/4/2008 | CRM | Unrated

A troubled economy doesn’t mean your company will fail. In fact, quite the opposite. It’s an opportunity for your company to flourish. Economic obstacles can be beneficial to companies because they force businesses to reevaluate marketing campaigns, business transactions, target markets, and products / services. After developing a stronger focus, the improvements will make your business more successful, increasing customers and profits.

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