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 »  Home  »  Authors  »  Linda Bustos
Linda Bustos
Linda Bustos is the Marketing Director for Image X Media, a Vancouver web design and Internet marketing firm that specializes in user friendly and search engine friendly web design. She is also an avid blogger for SMogger, a Social Media Blog.
Articles by this Author
» Planning a Winning Tradeshow Giveaway Strategy
By Linda Bustos | Published 01/12/2007 | Marketing Tools | Rating:

Tradeshow giveaways can enhance your company’s branding and image, create a positive and memorable association with your company or products, and even help you build a list of qualified leads. But not all tradeshow give away ideas are effective. Learn how to plan your tradeshow giveaway strategy to avoid common mistakes and get the most out of your marketing.

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» 10 Sins of Blog Usability
By Linda Bustos | Published 01/8/2007 | Blogging | Rating:
“Sinning” is an archery term, which literally means “to miss the mark.”  If you’re blogging to establish a two-way dialogue with the world, the “mark” is the optimal reader experience.  The following is a list of ten things that can hurt your blog’s usability.


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» Is Your Business Website “Old School”? 5 Reasons To Redesign With CSS
By Linda Bustos | Published 11/20/2006 | Web Site Design | Unrated
Is your business website's potential stunted by its use of outdated coding technology?  This article explains how replacing tables-based HTML coding with Cascading Style Sheets can drive search engine traffic, improve the customer experience, save you money on hosting and maintenance and give your website a professional look that makes a lasting impression. 
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» Search Engine Copywriting Tips For Business Owners
By Linda Bustos | Published 11/4/2006 | Copywriting | Rating:
Do you write your own copy for your business website? Could you be doing it better? Many people have "heard somewhere" that "SEO" or "search engine optimization" is important…but they're not sure why, or how to go about it. And the thought of hiring a big fancy firm to take care of it for thousands of dollars makes them scared. Does this sound like you? Well take heart, if your site has existing copy, this article explains how you can make simple changes yourself that will help your site grab more targeted traffic from search engine rankings.


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» Ten Ways To Clear Bad Press From Search Engine Results
By Linda Bustos | Published 11/4/2006 | Public Relations | Unrated
What do you see when you search for your company or brand name? Is there anything on the first page of the search engine results that you wouldn’t be proud to display on your home page? Consumer review sites, blogs and forums have made it easy for anyone to say whatever they want about your company, whether they be disgruntled customers or competitors who like to play dirty.

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