Duct Tape Marketing

I\'ve been in marketing for over a decade and I aggressively understand the value of connecting to your customer, understanding your customer\'s experience and the like.   I also understand how complex a CRM solution can be.   As a marketing director for a small company I evaluated quite a few CRM vendors and found them to be either out of my price range or not flexible enough for the needs of the company.  For many reasons, an outside CRM system was not for us.  So what are the options?  Do it yourself!  It’s not as hard as you might think.