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Sandra Martini

Having "been there, done that", Sandra is known for combining a unique blend of innovative, no-fluff strategies that really work. Her generosity in freely sharing real implement-today tactics and strategies keeps her audiences literally spellbound as they take notes. Sandra's motto, "If I can do it, you can do it too!" and her ability to get people who’ve never had real success to take immediate action on a systematic basis have positioned her as a unique catalyst in small business.

Articles by this Author

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» Conversions – What do they mean and why do they matter?

By Sandra Martini | Published 08/13/2009 | Target Market | Unrated

"Conversion" is all about turning leads into paying clients and, when done well, more leads into more clients while doing it better, faster and with the least possible expense.

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» Business Systems – the real way to create a lifestyle business

By Sandra Martini | Published 08/13/2009 | Marketing Materials | Unrated

Systems however, are what allow you to take time off without worrying what’s going on in the business and they ensure that all of your clients have the same experience – regardless of how busy you are – from start to finish.

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» Credibility GONE – Are you risking yours by doing this?

By Sandra Martini | Published 07/24/2009 | Marketing Materials | Rating:

At some point, you start to lose faith. All the good will that this company/entrepreneur has built up through their ezine, Twitter and Facebook connecting, f'ree teleseminars, etc. is quickly dwindling.

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» Are you making these 6 marketing mistakes?

By Sandra Martini | Published 07/16/2009 | Marketing Materials | Unrated

You know this game: Biz owner states they have only a “few” left and either the number keeps increasing or they’ve sold more than they said they had and it just takes reading their emails to know.

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» Does your business need a reality check?

By Sandra Martini | Published 07/2/2009 | Marketing Strategy | Unrated

So many business owners create good solid goals and then take haphazard action, constantly led astray by another bright shiny object or thinking the Law of Attraction will deliver it all to them.<p>

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» Marketing Your Business -- The Line Between Effective and Annoying

By Sandra Martini | Published 06/18/2009 | Marketing Strategy | Unrated

I recently heard a very successful business owner say "These days you have to market your heart out and I'm going to hammer my list with. . ." and the name of the latest program.

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» Multiple Streams of Income -- Begin Your Journey

By Sandra Martini | Published 06/11/2009 | Business Finance | Unrated

There was a time when over 60% of my revenue came from one client and my clients have had as much as 90% of revenue coming from one source.

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» Target Fixation -- Is your goal killing your business?

By Sandra Martini | Published 05/28/2009 | Marketing Tools , Marketing Strategy | Unrated

There are very few television shows I watch with any regularity and NCIS is one of them -- whether it\'s the investigative plots themselves or Mark Harmon, I can\'t say for sure. :-)

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» Forced Continuity Programs – Are you losing clients because of yours?

By Sandra Martini | Published 05/14/2009 | Business Ethics | Unrated

You visit a site, see a CD or hardcopy special report you're interested in and they offer to ship it to you for $1.00, $3.95, $5.95, some low amount in order to cover their shipping expense. The thought is that the amount is so low that you don't even think twice about it.

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» Affiliate Programs: The Truths No One Talks About

By Sandra Martini | Published 04/15/2009 | Marketing Materials | Unrated

Quite simply, affiliate programs are vastly underutilized as most business owners don't know how to properly leverage an affiliate, or referral, program.

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