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Sandra Martini

Having "been there, done that", Sandra is known for combining a unique blend of innovative, no-fluff strategies that really work. Her generosity in freely sharing real implement-today tactics and strategies keeps her audiences literally spellbound as they take notes. Sandra's motto, "If I can do it, you can do it too!" and her ability to get people who’ve never had real success to take immediate action on a systematic basis have positioned her as a unique catalyst in small business.

Articles by this Author

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» Keeping Clients in a Down Economy: Is Giving or Taking Better for Your

By Sandra Martini | Published 04/9/2009 | Marketing Tools | Unrated

Quite simply, in an economy where most business owners are scaling back and taking things away from their programs, and therefore their clients, I'm adding goodies and little perks.

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» Are you part of the hype? Why letting go is the fastest way to move forward

By Sandra Martini | Published 03/4/2009 | Marketing Strategy | Unrated

It's typically because as humans, we want to feel included and, "in this world", that means being "successful" in a "make 6 figures or beyond, go on high end vacations, wear Manolo Blahniks and only fly first class or in a private jet" type of way so people will want to hire you. . . as opposed to whatever "successful" means for you and having people hire you because of the uniqueness only you can bring to a relationship.

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» Why more clients may NOT be the missing piece of the puzzle

By Sandra Martini | Published 02/18/2009 | Marketing Strategy | Unrated

Most businesses - regardless of whether micro, small or corporate giants - have found themselves believing that all their business problems would be solved if they could just get more clients.

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» Are you paving cow paths or creating super highways?

By Sandra Martini | Published 02/12/2009 | Marketing Materials | Unrated

Many are "stuck" in the $50,000 - $80,000 revenue range - after all, this is what they previously thought was a "good" income from a, dare I say it, J O B and so is what they're comfortable with

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» Social Currency: More Than Just a Fad

By Sandra Martini | Published 02/6/2009 | Marketing Materials , Marketing Tools | Unrated

Included with the current social networking and Web 2.0 craze is a resurgence of the concept of "social currency".

I first heard the concept described as the "whuffie" factor from Cory Doctorow several years ago.

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» Social Currency: More Than Just a Fad

By Sandra Martini | Published 02/4/2009 | Marketing Materials | Unrated

I first heard the concept described as the "whuffie" factor from Cory Doctorow several years ago.

When cut down to its barest essence, I think of "social currency" as essentially the trust and personal connection you create with people when you do things for the better good, or in service of others.

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» Get Real and Make Things Happen

By Sandra Martini | Published 02/2/2009 | Marketing Strategy | Unrated

Do you take the time to do at least one thing EVERY SINGLE DAY to move your business forward (such as article marketing or social networking or sending a card to a client or prospect)?

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» 3 Reasons Your Prospects Aren't Buying From You

By Sandra Martini | Published 02/2/2009 | Marketing Strategy | Unrated

Despite what all the "instant gurus" may tell you about how you can generate millions of dollars of sales simply by purchasing their program and doing X, the reality is there's a system to building your business - whether online or offline.

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» Creating Results, Not Resolutions in 2009

By Sandra Martini | Published 02/2/2009 | Marketing Strategy | Unrated

We labor over writing the goals, create Vision Boards, and start the year bright-eyed and bushy-tailed (like children on Christmas morning when they see a tree loaded with presents).

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» Social Networking: Easy Peasy Lead Generation

By Sandra Martini | Published 01/25/2009 | Marketing Strategy , Marketing Materials | Unrated

Everywhere you look, people are talking about Web 2.0, social networking, Twitter, Facebook, Tweetdeck or Twhirl, to name a few.

There's even a whole new Twitcabulary: tweets, tweeples, retweets, twitpics, etc. which can make things seem a lot more complicated.

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