Duct Tape Marketing

One of the saddest facts of small business ownership is that most small business owners work WAY too hard for WAY too little: too little money, too little time off and too few clients.

They're overwhelmed, confused, sleep-deprived and 4 out of 5 of them will be back in a J O B within a few years. The odds are against you.

The majority of small business owners work their tail off. They spend thousands of dollars attending workshops and seminars convinced that the latest one will solve their problems or they'll meet *the* client they've dreamed of; they spend hours upon hours working in their business wondering why the phone's not ringing and they've produced information products and now wonder why they're not "waking up to find they've made money".

Do any, or all, of the above describe you?

Chances are, you've read several articles on increasing your productivity. This one may be a little less orthodox than the rest, but there's no denying the results you'll get.

Here are 3 simple ways you can INSTANTLY increase your productivity.

The end of the year brought on a slew of teleseminars and ezine articles from internet marketers, business coaches, lifestyle coaches, authors, etc. all telling you that this WOULD be your BEST year ever - especially if you purchased A, B or C.

I received the following question yesterday: "How do I get started publishing and marketing my ezine?"

While the question is broad enough to warrant its own seminar, let's discuss the "How do I get started publishing?" question this week and the "marketing" of it next week.

Before you start publishing an ezine or e-newsletter, you want to know your reason "why".

There are hundreds of ways to market your ezine.  Some are good, some are expensive and many are both.

Every time you turn around these days, people are telling you that you need to have "a big list". Is this true?   

"Yes. . .and no."   

There is so much competition in most industries these days that a well-defined communications plan can easily make or break your business.

A bit harsh? I don't think so.

As a business owner, do you find yourself needing to write more and more? You've probably heard that you should be writing articles to promote your business (and it is a great, no cost way to showcase your expertise), but may be leery of starting. Here are 7 tips to get you writing effective articles.   

You already know that most small businesses fail in the first few years -- what are you doing to be one of the outrageously successful?