Duct Tape Marketing

Facebook is another in a long list of social networking sites. There's MySpace, LinkedIn, Ryze, etc.   

Certainly too many to join and keep up with AND run your business at the same time.   

A few days ago, my assistant was looking into toll free number services. After researching the websites of two companies, she called in frustration:     

With every new technology, comes groups of users who immediately want to dispense with the old. Now that webinars are becoming mainstream, I've had a few clients ask which is better to use in their business: old-fashioned direct mail, teleseminars or webinars?  

Many businesses spend thousands of dollars branding everything they do to create a familiarity with their prospects and customers and yet, sadly, miss the boat completely when it comes to their service.   

Napoleon Hill tells us:

“No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.”

There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link.

That link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here".  I clicked that second link and it brought me to yet a third page which asked me to, you guessed it, "click here to register".

Every time you turn around these days, people are telling you that you need to have "a big list".  Is this true?

"Yes. . .and no." 

It's Monday and you get an email indicating that writing an ezine is THE way to get new clients.  You drop everything and start working on an email newsletter.

It's Tuesday and your friend calls and says that he heard the best way to get publicity is pay-per-click.  You drop everything and sign up for a Google Adwords account.

While it's true that I'm a firm advocate of using systems and processes as much as possible in your business, it's a fact that those same systems and processes can occasionally fail us (usually due to "user error").

Once you return home from a conference or workshop, it’s easy to forget all the things you learned and promised yourself you’d implement.

After all, you’re back in your regular environment: your family needs attention after you’ve been gone, work tasks have piled up, personal items need handling.  How are you to “catch up” and incorporate all the new things as well?