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Pamela Taylor

Pam Taylor, strategic marketing and media relations consultant at Macon Raine, Inc. Pam’s business experience includes high-tech marketing, PR and alliance program development from Seattle to San Francisco, Portland and Chicago markets. She has worked with technology companies such as Oracle, Sun, Cisco and Intel, in various roles for Siemens Business Services Media, BBC Technology and iXL, Inc. Taylor’s background includes broadcast television news and production of award-winning cable programs.

Articles by this Author

» Tightening the Belt

By Pamela Taylor | Published 08/9/2009 | Sales , Personal Branding , Marketing Strategy , Advertising , Positioning | Rating:

At a time when the economy continues to waver and companies seek further ways to tighten the belt, is this a time to slash marketing? Some companies are reducing marketing spend in line with other organizational cutbacks. Others have practically eliminated their marketing budgets.

Or, is this a time to invest?

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» Making Your Marketing Tick

By Pamela Taylor | Published 05/21/2009 | Marketing Tools , Marketing Strategy , Positioning , Target Market | Rating:

The pressure is on. How do you optimize your minimized dollars, eliminate stale marketing efforts, and expand your outreach to prospects? By focusing on what can be achieved quickly and leveraging your existing marketing assets. You might be surprised at the results if you center your efforts on just a few key components.

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» Writing for Principle

By Pamela Taylor | Published 03/19/2009 | Search Engine Optimization , Marketing Strategy , Copywriting , Public Relations , Target Market | Rating:

There is not useful, quality content being created. Readers are looking for it. Publishers want to get their hands on it. Smart companies are leveraging it.

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