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Jodi Kaplan
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 Jodi Kaplan fixes "broken" marketing. What's "broken" marketing? If your direct mail campaigns cost more money than they earn and people leave your Web site without buying, your marketing is broken. KaplanCopy can help you fix it — and transform your marketing frustrations into success. For more free articles, resources, and information on marketing services, visit http://www.kaplancopy.com.
Claim your free 25-page Small Business Marketing Guide at
http://www.kaplancopy.com/free_guide.html.
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Articles by this Author
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Eight Easy Ways to Market Your Business
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The key to any successful business is successful marketing. Here are eight ways you can successfully promote your business, gain more visibility, and increase your Web site traffic - without spending a lot of money.
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What Response Rate Will My Mailings Get? -- Seven Ways to Find Out
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New to direct mail? Not sure what response rate you'll get or how much money your mailings will earn? Seven ways to estimate what your response rate will be.
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How to Choose a Mailing List
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The mailing list you use accounts for 40% of the responses from your mailings. But there are thousands and thousands of lists, at prices ranging from $25 for 50,000 names to $1,000 for a few hundred names. Find out how to sort through them all and choose the right one.
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Email Marketing – 10 Ways to Reap the Benefits (While Avoiding the Hazards)
Email Marketing Best Practices – 10 Ways to Reap the Benefits (While Avoiding the Hazards)
Email is a fast, cost-effective way to market your products and connect with your customers. Unlike postal email, email is fast. With email you can find out how well your campaign did in hours rather than weeks. You can easily and quickly test different formats and offers.
However, there are also obstacles, such as deliverability, readability, and spam filters. So, how can you take advantage of the benefits of email marketing while avoiding the hazards?
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10 Simple Steps to Boost Your Web Site Sign-Ups
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Learn how to increase the number of people who subscribe to your newsletter, inquire about your services, or order your products.
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How to Build a Better Brochure
Even in the age of Web 2.0, online ads, and high-tech, an effective, well-crafted brochure can mean the difference between a marketing effort that succeeds and one that flops. So, how do you create a compelling brochure? Here are nine ways...
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