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Diaz Nesamoney

Diaz Nesamoney, founder of Jivox, has had two prior successful ventures. Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation. He was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company with a market capitalization of over a billion dollars.

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» Tips for Marketing Your Business Using Online Video Ads

By Diaz Nesamoney | Published 06/5/2009 | Marketing Tools , Marketing Strategy , Local Search , Advertising | Rating:

Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm. Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads.