Small Business Articles from Duct Tape Marketing

Categories

» Home » Authors » Winnie Anderson

Winnie Anderson

About Abiah

Abiah is an award winning brand strategy and full service marketing firm that helps mid-sized businesses uncover and leverage what makes them unique to become the recognized leader in their market segment. Find out more about them and take the Brand Alignment test at http://www.abiah.com or call them at 866-982-2424.

©Abiah 2007 / http://www.abiah.com. All rights reserved. You’re welcome to share this article with others as long as you retain this copyright statement in its entirety.

Articles by this Author

(Page 1 of 4) « Back | 1 | 2 | 3 | 4 | Next »

» Consider These 5 Critical Factors When Evaluating Your Prices

By Winnie Anderson | Published 09/19/2007 | Marketing Materials , Business Ethics , Marketing Strategy | Rating:

Pricing is a complex issue that is just one piece of your overall business and brand building strategy. Every brand builder must consider these 5 areas when setting prices and evaluating the effectiveness of a pricing strategy.

full story

printer version

» 3 Qualities Shared by all Great Logos

By Winnie Anderson | Published 08/23/2007 | Graphic Design , Marketing Strategy | Unrated

Your visual identity is often the first thing that captures the attention of consumers. There are 3 qualities that the best corporate identities share. Make sure your designer visually communicates the essence of your brand

full story

printer version

» Environmental Branding Plays a Critical Role in a Consistent Brand Image

By Winnie Anderson | Published 07/18/2007 | Marketing Strategy | Unrated

Your business’s external and internal environments send important messages to customers, just as a home’s curb appeal sends messages to prospective buyers. Both create expectations about what’s inside.

full story

printer version

» The 5 Questions You Must Ask Before Committing to a Trade Show

By Winnie Anderson | Published 07/4/2007 | Marketing Strategy | Unrated

A booth at a trade show can be a great way to raise awareness of your business and generate leads. Here are 5 basic questions to ask before booking your space. Your answers may encourage you to sign up quickly or take a pass on the event.

full story

printer version

» Ads without these 3 elements don’t grab attention

By Winnie Anderson | Published 06/20/2007 | Marketing Strategy | Rating:

In his book Brain Based Learning, Eric Jensen explains how the brain uses contrast, emotion, and novelty to evaluate the thousands of incoming messages it receives each day and to determine which ones deserve attention. While the book was written to help educators teach more effectively, marketers can use the information to design messages that easily grab attention.

full story

printer version

» Advertising is a waste of time and money if you choose the wrong agency

By Winnie Anderson | Published 06/18/2007 | Marketing Tools | Rating:

Finding the right ad agency for your company can feel like searching for a needle in that proverbial haystack. But choosing the wrong agency wastes time, effort, and money. It can lead you to believe it’s better to put up with the agency you have than search for a new one. Follow these Do’s and Don’ts to find the best one for your company.

full story

printer version

» Develop an emotional connection with your customers to grow profits and lower costs

By Winnie Anderson | Published 05/24/2007 | Marketing Strategy , Business Ethics , Positioning , Target Market | Rating:

In a recent Forrester Research consumer survey, a whopping 89% indicated they feel no personal connection to the brands they buy. Without that emotional bond, customers can be easily persuaded to try a competitor’s product.

Find out how to build that connection with these three strategies.

full story

printer version

» Is your brand in trouble?

By Winnie Anderson | Published 05/9/2007 | Positioning | Unrated

Spring is really in the air and our thoughts are on change and growth – in the yard as new blooms appear, in the closet as we change clothes for one season to clothes of the new season (our own growth around the waste may impact the change too), and in business as we reflect on how the year has gone so far.

full story

printer version

» How to program your message to play on everyones favorite radio station: WIFM

By Winnie Anderson | Published 04/11/2007 | Marketing Strategy | Rating:

Never forget that a consumer’s first concern is always “What’s in it for me?” Help customers understand how your product benefits them and you won’t have to convince them to buy. The product will practically become a magnet and attract customers who want that benefit.

full story

printer version

» The Top 5 business lessons from the college basketball tournament

By Winnie Anderson | Published 04/11/2007 | Marketing Strategy | Rating:

Business life is full of sports metaphors. But the college basketball tournament provides us with more than just great analogies. There are lessons demonstrated each of the 40 minutes that every game is played.

full story

printer version

(Page 1 of 4) « Back | 1 | 2 | 3 | 4 | Next »