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Winnie Anderson

About Abiah

Abiah is an award winning brand strategy and full service marketing firm that helps mid-sized businesses uncover and leverage what makes them unique to become the recognized leader in their market segment. Find out more about them and take the Brand Alignment test at http://www.abiah.com or call them at 866-982-2424.

©Abiah 2007 / http://www.abiah.com. All rights reserved. You’re welcome to share this article with others as long as you retain this copyright statement in its entirety.

Articles by this Author

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» Will your business growth dreams come true this year?

By Winnie Anderson | Published 04/11/2007 | Marketing Strategy | Unrated

Every quarter you look at the numbers and things are going well. You feel good about your business. You’re successful, and you’ve been going along like this for several years now. Maybe many years. But success can lull us into a comfortable place where we become fearful of making changes. We begin to subscribe to the “if it ain’t broke, don’t fix it” philosophy.

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» Want to grow your bottom line? Start by strenghening your front line.

By Winnie Anderson | Published 04/11/2007 | Marketing Strategy | Unrated

Many executives are looking for the magic ingredients to catapult their businesses to the next level of success. Go into any bookstore and you can find a book to take you from good to great, discover the dysfunctions of your team, or follow the Welch way.

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» 5 tips to help leaders take control and start to grow a strong brand

By Winnie Anderson | Published 04/11/2007 | Marketing Tools | Rating:

When a company decides it needs to grow its brand, the common reaction is to design a new logo. That’s just not enough to turn the business around or get it on solid footing.

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» Do you really want to change or do you just want to complain?

By Winnie Anderson | Published 04/11/2007 | Marketing Strategy | Unrated

How many times in our lives have we complained about a situation, but when presented with reasonable alternatives, we’ve rejected them with little thought. It takes courage to make a change. The people around us want us to remain the same because none of us likes change. Change involves risk and with risk comes fear. We’re afraid of making a mistake. We’re afraid of wasting money. We’re afraid of looking foolish.

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» Don’t Let Fear Keep You From Being Successful

By Winnie Anderson | Published 01/3/2007 | Marketing Strategy | Unrated

Don’t Let Fear Keep You From Being Successful

“The only thing we have to fear is fear itself.” Those words are just as true now as they were when President Roosevelt spoke them in his 1933 inaugural address. They’re not just true for us collectively as a nation, but for our organizations as well.

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» Is It Time for a Change?

By Winnie Anderson | Published 01/3/2007 | Marketing Strategy | Unrated

Is It Time for a Change?

Colonel Sanders, the icon of Kentucky Fried Chicken®, recently went through a makeover. Only his fourth in 50 years. Management said the move is an attempt to keep the brand relevant and to promote that KFC® was actually started by the man himself. Yes, there really is – or was – a Colonel Sanders.

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» 5 Steps to Take Brand Values Off the Walls and Put Them Where They Need to Be – In the Hands of Employees

By Winnie Anderson | Published 01/3/2007 | Marketing Strategy | Unrated

TV commercials are annoying enough, but the ones that get on my nerves the most are the ones with the smiling, happy employees. That’s because I never see those smiling, happy employees when I go there.

Here are 5 ways to begin the process of internal brand alignment and improve employee engagement at your company.

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» How Do You Avoid Temptation When It’s So Easy To Give In? Branding Is In Our Actions

By Winnie Anderson | Published 01/3/2007 | Marketing Tools | Unrated

Disney is a great example of many things, including values in action. Walt’s decision to put gargoyles on the turrets of Cinderella’s Castle is, at its core, a demonstration of his and the company’s values.

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» What Does Your Brand Stand For?

By Winnie Anderson | Published 01/3/2007 | Marketing Strategy | Rating:

There’s a lot of talk about having brand values. What are they and why they are important.

There are many benefits to having a strong brand; but where does that brand come from and how is it developed?

Everything that exists begins as a vision in the mind and heart of its creator. We build many things in our lifetime, including homes, careers, and families. We have hopes and expectations for the long term outcomes of those things, and we have hopes and expectations for the success of the businesses we build.

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» Do You Deliver on Your Brand Promise? (1 of 3)

By Winnie Anderson | Published 01/3/2007 | Marketing Strategy | Unrated

Every retail establishment – whether a store, a bank, or a restaurant – in some way markets itself as being customer focused. The clerks in the commercials and print ads are always smiling and looking like they’re overjoyed when a customer needs help. How often do you get that reaction from the staff when you actually go into those stores? The customers in those ads look so happy you’d think the store or the bank is giving away merchandise or bags of money. Do you see customers who look that happy when you go to your local retail establishments? Look in the mirror the next time you’re shopping and see how happy you look.

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