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Denise McGill

Denise McGill is a freelance copywriter specializing in catalog product description, copy makeovers, landing pages, promotional materials, sales letters and article creation. She has created product copy for companies such as Collections Etc, Sturbridge Yankee Workshop and NetShops. With a focus on product benefits, robust copy can escalate company sales and ultimately increase profit. Learn more about Denise on her website - http://McGillCopywriting.com and take a moment to subscribe to her online newsletter to receive more writing tips and hints.

Articles by this Author

» "I Gotta Have That!" Copywriting Tips

By Denise McGill | Published 10/2/2009 | Copywriting | Unrated

What is one of the best ways to get customers to take notice of your products? You’re looking at it…the power of words. Fresh, sales-driven writing grabs and holds a customer’s attention. It makes them say, “I gotta have that” and keeps them coming back again and again to your product offerings.

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» 6 Tips for Writing Dynamic Sales Letters

By Denise McGill | Published 09/4/2009 | Copywriting | Unrated

To say the least, many small business owners must be savvy in many areas of business. It often means you are the decision maker, bookkeeper, salesperson, office administrator, marketing manager AND COPYWRITER. Creating a sales letter, or any correspondence for that matter, means you must present yourself in a professional…yet approachable manner.

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