|
|
Jeremy L. Knauff
|
 Jeremy L. Knauff entered the United States Marine Corps immediately after high school, leaving at the rank of Sergeant to pursue new challenges after four years of honorable service. He then spent the next several years in marketing and advertising positions with various companies throughout Florida. He currently resides in South Tampa, where he manages Wildfire Marketing Group, a marketing company that specializes in helping small companies to compete with the bigger companies and win. Wildfire marketing group offers website design, graphic design as well as a variety of other marketing services.
|
Articles by this Author
(Page 2 of 2) « Back | 1 | 2 | Next »
|
Remember when you were a kid and you played war? You likely wanted to be the rough and tough Sergeant, despite the fact that he still had to take orders from Lieutenants, Captains and other officers. Any idea why? It's pretty simple really. It's because it was the Sergeant who got things done.
|
»
How To Choose A Graphic Designer Without Losing Your Mind
|
If you haven't already experienced it yourself, then you've probably heard some of the horror stories about trying to find or work with a graphic designer. It can be difficult, time consuming and frustrating to say the least, but in all fairness it's no different than any other profession. Think about how some people must feel when they have to work with some of your competitors.
|
»
The evolution of marketing in 2007
|
We know the world of marketing is changing at all times, and in this constant state of flux, we see both positive and negative changes. For example, when email first began to be used on a large scale as a marketing tool, its results were so impressive that the masses rushed to use it for their own marketing and it quickly became an abused tool. On the other hand, this spawned the use of RSS as a marketing tool largely in part because it is virtually impossible to send an unsolicited marketing message any more than once or twice.
|
»
What's the best way to advertise your business?
|
Is it full page newspaper or magazine ads? How about a banner or pay-per-click campaign? Could it be something else, like billboards, direct mail, email or even guerilla marketing? The short answer is that the best advertising is a combination of advertising mediums with a single message.
|
»
Making direct mail work for your business
|
Many small businesses are stuck with the problem of needing to advertise in order to bring in more clients, but not being able to afford to do so until they've actually acquired these new clients. This doesn't paint a very nice scenario, but the good news is that it's easier to fix than you may realize. While you may not have the budget to launch a television or billboard campaign, you probably do have the budget to launch a fairly powerful direct mail campaign. To get the best results from your direct mail campaign, you'll need to make sure that it meets certain criteria.
|
»
Marketing with Confidence
A lot of business owners have a tough time presenting themselves to their prospects. The problem here is that if you don’t have complete confidence in your company, your prospects never will either. In order to earn the opportunity to serve your prospects, you have to present the image of a superior company in some way, whether it’s based on price, quality, service or some other factor. The good news is that once you know how, it’s easy to not only appear completely confident in your company, but to actually be completely confident in your company.
|
»
Getting the most from your next networking event
|
If you're like most people then you've probably been to a few networking event and weren't really sure what to do. Maybe you felt awkward introducing yourself or didn't know how long to talk to each person. The good news is that these are all pretty common for the majority of people. The better news is that it's relatively easy to learn how to make the most of your next networking event.
|
»
The care and feeding of graphic designers
If you've been in business for more than a few minutes, chances are that you've either hired or attempted to hire a graphic designer in the past, so you know how difficult it can be. But once you've put your project into the hands of a capable designer, the ball is rolling, so it's important to know how to get the most from your relationship. In order to do that, you're going to need to have a basic understanding of an industry that is shrouded by myths, misnomers and misconceptions. Once you know what a designer is and isn't, and how the industry works, you can communicate more effectively with your designer, shorten the timelines and cost of your projects, and make life a lot easier on both you and them.
|
»
3 low to no-cost marketing channels for a tight budget
|
There are an unlimited number of ways that you can market your business, however, with a new or small business, your options may be limited by your budget. Guess what? That is a myth. Your options are limited only by your imagination.
|
(Page 2 of 2) « Back | 1 | 2 | Next »
|
|
full story
printer version
