Duct Tape Marketing

“Businesses can no longer ignore the fact that more and more people are purchasing products and services over the Internet. We had to formulatean approach that incorporated Search Engine Optimization and PayPer-Click without abandoning the traditional venues our client has become comfortable with,” Sass adds.

By Sophia Salis Kelter

Blood, sweat and tears…it’s hard to get around them when you’re starting, maintaining or growing your business. With changing times and technologies, there’s another item smart business leaders must add to their list of indispensable ingredients: SEO (Search Engine Optimization). For most men and women utterly immersed in the everyday affairs of running their companies, the term may seem like foreign tech language. Although it has yet to take its place in common business vernacular, companies enjoying accelerated Internet sales know the term well.  

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