Twitter is quickly gaining steam in the social networking world as many people and businesses, big and small, are discovering how this tool can help them grow and succeed. Thanks to tools like Twitter, the world is getting smaller and we are now able to read how our favorite celebrities, politicians and top executives are occupying their time on a day to day basis. In fact, the site has been referred to as the “water cooler of the 21st century” many times over.
While Twitter is gaining popularity with many, there are some groups who still wonder if the site is just a waste of time. Well, as a Social Media Marketing Specialist, I can tell you that Twitter is absolutely a fantastic tool for entrepreneurs and businesses. The possibilities with this site are endless, especially when it comes to building a valuable contact list, establishing a professional web presence and getting in front of people you may not have otherwise been able to connect with.
In order to help you understand how it can help your business grow and succeed, I have compiled a list of four ways Twitter can help your business succeed:
Grow your Contact List
Have you wanted to pick up the phone or send an email to someone who has intrigued you and who you know would be an excellent contact however have been too intimidated to make that first move? Twitter allows you to get in front of the very people you never dreamed of being able to connect with before. Grow your contact list by following people and businesses who interest you and then providing them with information they may find interesting and valuable.
Stay In the Know
When you own a business, it is important to stay informed with world and business news. Because of its frequent updates, Twitter has been the number one place people go to in order to read up on the latest breaking news.
Learn new Skills
The tool can also be a valuable place to ask questions about topics you wish to know a little more about and receive almost instant replies. Are you having trouble creating a WordPress website? Post your question on your Twitter page and you may experience instant help. It really can save you valuable time and energy trying to figure things out on your own.
Attract Traffic
If you are looking for an easy way to drive traffic to your website or blog, Twitter is the way to go! Whenever I finish a blog post, I tweet it. My blog traffic and regular readership has certainly increased since I discovered Twitter.
For additional information on Twitter and to read up on useful applications to the get the most out of this social networking tool, view my article Tweet Yourself to Success - Why Twitter is Valuable to your Business Marketing Plan.
Serena Carcasole is a business consultant and the President of Virtual Business Solutions ON DEMAND, a premier virtual assistance firm helping entrepreneurs around the world to succeed and grow their businesses. In addition to administrative services, Virtual Business Solutions ON DEMAND provides a host of specialized technical and marketing outsourcing options to meet business owners' unique needs. Some of the most popular services include Internet marketing through social networks, blogging, and article marketing; website and graphic design; search engine optimization support.
Virtual Business Solutions ON DEMAND has access to a large network of niche specialists, whose certifications include QuickBooks, Microsoft Excel Expert, Internet Marketing Virtual Assistant, and other. As a full-service outsourcing provider, VBSOnDemand provides full project management support for even the most complicated projects. VBSOnDemand donates 1% of sales to the Canadian Cancer Society. For more information:
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