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Merrin Muxlow
Merrin is a writer, yoga instructor, and law student based in San Diego, California. She writes extensively for Resource Nation, an online resource that provides expert advice on outsourcing and purchasing decisions.  Resource Nation matches business owners and entrepreneurs with business service providers in 100+ categories, from payroll processing to postage meters.  

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Can a VoIP Phone System Help your Marketing Efforts?
By Merrin Muxlow | Published  07/28/2009
The number-one reason businesses give for switching to a Voice over Internet Protocol system is cost savings. Businesses with a high volume of long distance calls, or those that need to make or transfer calls from remote or multiple locations, can save hundreds or even thousands of dollars monthly by switching to VoIP. VoIP systems have more advanced features than traditional “land line” based offerings, and offer the same level of flexibility and control of large PBX or hybrid systems.

Often overlooked are the benefits to the business in terms of productivity and more effective communication. Can switching to VoIP really help your marketing efforts?

The short answer is yes- Business VoIP service plans can improve communication between employees and customers, allow you to easily track and monitor calls made for lead generation and other marketing efforts, and present a polished, professional appearance to anyone who calls your company. VoIP service has come a long way since the days of static-ridden, poor quality residential VoIP service plans- not only can it help you save money, it will also allow you to communicate more effectively.

VoIP allows businesses to forward and transfer calls among multiple locations, using an internet connection. If your company has offices, manufacturing locations, or warehouses in other cities, VoIP will improve communication significantly. When callers dial your company’s main number, they can speak with any employee connected to your system without having to dial a separate phone number- irrespective of where that employee is located. Calls can also be transferred to cell phones, employee computers, or any other device with a working internet connection. Employees, especially those that travel or work remotely, are able to communicate more easily with in-office staff, customers, or vendors.

VoIP phone systems provide nearly all of the “traditional” phone system features in addition to advanced options like follow me/find me, videoconferencing, and online call tracking. Here are a few features included in most VoIP plans:

  • Call Blocking
  • Call Forwarding
  • Caller ID
  • Voicemail
  • Faxing
  • 3-Way Calling
  • Hold Music
  • Outlook Integration

Business VoIP service providers can tell you more about the features you might be able to use. Use a vendor comparison service like the one offered by VoIPService.com or other VoIP-specific websites as a starting point. Make sure you choose a plan with features you’ll use that is within your budget- it’s a good idea to compare several different vendor quotes before deciding on a provider.

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