Blogs
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As I have mentioned in previous posts, I have been fortunate to have had the opportunity to attend the Social Media Success Summit 2009 and have been learning a great deal of information relati...
Direct mail is one of the best-kept marketing secrets. It's not glamorous, but it's cheap, fast, and has an uncommonly high ROI. Check out these stats: According to United States Postal Service data...
Business owners spend countless hours searching for the best deals on services and equipment in order to find what they need, and yet often overlook one of the most crucial aspects of any purchase: ne...
Too many people go to business events thinking only ‘What’s in it for
me?’ or ‘How can I get these people to buy my services or products?’ Or
‘I must sell somethi...
If you’re a big business with dedicated marketing staff and a budget
that matches your size, you can afford to spend quite a bit of time and
money on marketing and advertising.
But if y...
Any marketing professional or copywriter worth their salt will tell
you the headline is the single most important part of any sales,
marketing or advertising piece. In fact, most good copywrit...
The economy is hitting a lot of small businesses pretty hard right now. But it doesn’t have to hurt you!
The key to growing your business in a down economy (or any economy
for that matter), is...
If you run a small business, your life is ridiculously busy.And if
you have a significant other, spouse, kids or anyone else that deserves
a chunk of your time, well, then your life is probably almo...
Have you ever had a dead customer? That is one who has not bought from you in some time. Perhaps they have even stopped returning calls. What do you do?
I recently completed a sales training semina...
Startling Numbers!
I have recently returned home from a conference on customer service. It was a great experience! I met some fascinating people and learned some interesting facts - quite star...
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