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» What’s Your “Active Ingredient 90”?
By Ken Burgin | Published 08/21/2009 | Advertising | Unrated
When I was growing up in the 1950's, Shell, the petroleum company, was advertising that their gasoline contained "TCP" an additive that increased horsepower and made an engine run better. There was no reference to fuel economy that I can recall—who cared? …gas was about 25 cents a gallon!

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» Tightening the Belt
By Pamela Taylor | Published 08/9/2009 | Sales , Personal Branding , Marketing Strategy , Advertising , Positioning | Rating:

At a time when the economy continues to waver and companies seek further ways to tighten the belt, is this a time to slash marketing? Some companies are reducing marketing spend in line with other organizational cutbacks. Others have practically eliminated their marketing budgets.

Or, is this a time to invest?

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» The 30-Day Lifestyle Diet
By Barbara Wayman | Published 07/22/2009 | Public Relations , Marketing Materials , Advertising , Marketing Strategy , Marketing Tools , Personal Branding | Unrated
Nowadays diets tend to have a bad name.  Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby eliminating long-term results.  This year I've discovered a new way to apply the idea of a diet to a host of goals that have nothing to do with food.  I've found that if I focus my attention on a specific topic and do one small task related to every day for 30 days, by the end of the month I've achieved remarkable things I never anticipated. 
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» Dude, Your Website Sucks: 5 symptoms and easy remedies for websites gone wrong
By Neil Swanson | Published 06/25/2009 | Advertising , Marketing Materials , Marketing Tools , Web Site Design | Rating:
So you've got a website. Too bad it's costing you more business than it's earning you. Sorry to break it to you, but dude, your website sucks. Learn these 5 symptoms of bad websites and easy remedies. Steps to improving your website's design, content and performance so you can start winning more customers.
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» Tips for Marketing Your Business Using Online Video Ads
By Diaz Nesamoney | Published 06/5/2009 | Marketing Tools , Marketing Strategy , Local Search , Advertising | Rating:
Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm. Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads.
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