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» Tips for Marketing Your Business Using Online Video Ads

By Diaz Nesamoney | Published 06/5/2009 | Marketing Tools , Marketing Strategy , Local Search , Advertising | Rating:

Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm. Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads.

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» How to brand your business and launch your brand online . . . without losing your money or your mind!

By Karen Saunders | Published 06/3/2009 | Web Site Design , Personal Branding , Marketing Strategy , Advertising , Marketing Materials , Positioning , Target Market | Rating:

You don’t need to be a cyber-genius to go online and get results. But unless you have a clear business objective and message, you could waste a lot of time and money without accomplishing much. Here are seven steps to guide you in developing your website. Use this system as a clear roadmap, so you don’t find yourself wandering in circles.

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» Use Two-Step Direct Response Advertising and Stop Wasting Your Ad Money. 

By Ken Burgin | Published 05/26/2009 | Advertising | Rating:

Many business owners say things like, “We seldom advertise because it doesn’t give us any results —it’s a waste of our money.”

And you know what—for these people this is probably true. The ads they are running are not designed to produce tangible results.

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» What Good is Your Marketing Without a Strong Idea?

By Ken Burgin | Published 05/26/2009 | Advertising | Unrated

When I’m presenting a seminar to a group of business owners, I always ask, “Who here, is in the marketing business?” The answers usually revolve around, “Just YOU.”

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» Proximity Is Destiny

By Barbara Wayman | Published 03/29/2009 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life , Advertising , Marketing Materials , Public Relations | Unrated

Do you have a life philosophy? For the past decade mine has been “proximity is destiny.” This somewhat opaque saying speaks to me because it reinforces a basic fact of the universe – we become what we think about most of the time. And we tend to think about that which surrounds us, either in place, time, order or relation.

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