Emerson
called consistency the hobgoblin of little minds, but when it comes to public
relations, consistency is THE most crucial key to success.Why?Because we live in a world of cause and effect.
You should have multiple ways to capture leads at your booth. By far
the most common tool used is the draw. While the draw will provide lots
of leads, they may not be the most qualified. Plenty of people simply
love to win and go booth to booth entering absolutely every draw!
Trade shows are what I like to term a high investment marketing
strategy. By this I mean they require a significant amount of money and
time to execute. While pricing of the actual space may seem reasonable,
once costs for display booths, signage, promotional material and
manpower are tallied up - it is a pricier lead generation option to
undertake. That being said, I still find it to be a fantastic way to
generate a large number of qualified leads.
If you can't find a way to be different, you will constantly find
yourself being pressured on price, and small businesses can't survive
on constant price cutting. So how do you differentiate?
Is the radio the right medium for you to market your business? It all
depends. Many businesses have blossomed from it and others have been
burnt badly. While there are always exceptions to the rules (and I LOVE
exceptions), here are some good guidelines when it comes to choosing
RADIO as a place to promote your business.
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