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» Yellow Pages - To Advertise or Not To Advertise
By Cidnee Stephen | Published 03/23/2009 | Advertising | Unrated
With so many other ways to access information today, it should be no surprise that the effectiveness of directory books such as the Yellow Pages is on the decline. However they still are a main source of information for visitors in a hotel room, or users of public telephone booths.
» A Dead Simple Way to Get More Free Advertising for Your Business and Website
By Stacy Karacostas | Published 03/2/2009 | Advertising | Rating:
Would you like a simple way to promote your business—and drive traffic to your Website—for free? One of the best things you can do is something far too many small business owners aren’t doing...Learn what it is and how you can take advantage of it in this sassy article from Practical Marketing Expert Stacy Karacostas.
» Is Your Peak Season Right Around the Corner?
By Cidnee Stephen | Published 02/12/2009 | Positioning , Advertising , Marketing Strategy , Marketing Tools | Unrated
Are You Winding Down or Heating Up?

Is the upcoming season usually busy for you? If so, what are you doing now to maximize your results?

Far too often we leave our promotional efforts until it’s too late. The next thing we know, we find ourselves scrambling at the last minute, rushing our promotions and not maximizing on the time and money we spent.
» 10 Tips to Gain Credibility Online
Below, are some key points that may give you a fresh perspective on how to enhance your credibility online. 
» Using the recession to your advantage for marketing your company

When people hear the word “recession” their reaction is usually fear, depression and uncertainty, but it doesn’t have to be that way. Companies built on weak business models are often devastated during these times, but the companies built on solid business fundamentals not only succeed, but often flourish despite the challenges in the market. If you take the steps to set your company apart from the competition, this recession can be an opportunity for you to advance instead of something to be afraid of.



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