Duct Tape Marketing

A year ago, would you have thought that 'twitter' was an effective marketing strategy?  Or that 'tweeting' in public would not earn you weird looks?  That was before Twitter, Inc. asked the world, “What are you doing?”  Twitter.com, a fusion of social networking and instant messaging, is a rapidly rising social media site that welcomes nearly 2 million visitors each month.

Blogs are one way to enhance your website content. Plus, they allow you to easily maintain your site without having any technical expertise.  Unfortunately, it's that very simplicity of the blog that often...

If you’re trying to reach college students and you don’t already have a cause-related marketing or corporate social responsibility program in place, it’s probably time to add it to your marketing mix.

With all the other steps you have to take in order to grow your business, you probably don't have time for a complete website overhaul. And yet, with competition entering the playing field daily, it's more important than ever to ensure that your site is in tip-top shape and getting adequate traffic.

A great way to draw the attention of the search engine spiders and to provide incentive for visitors to keep coming back to your site is by...