Duct Tape Marketing

Pick up a video camera, set up some lights, get a staging area and start taping.

 No, we’re not talking about the most recent YouTube clip of someone begging to ‘Save Britney!’ We are talking about giving your clients and potential clients and chance to see that you are a real live human! Giving access into your business on a personal level may seem intimidating and a bit scary. But, it will allow those who watch your clips to see that you are normal (or pretty close ;)) just like they are. Your client wants to work with someone that they trust, and most importantly, like. If someone is searching for a company to work with, more often than not they will choose to work with a company that they know, like and trust. By allowing people a glimpse into who you are and who your company is, it’s like saying ‘I already trust you, shouldn’t you trust me too?’.

Not only can you tape clips about your office and the people in it, but you can tape demo’s showing what you or a product does.

Have an amazing talent for taking a website from blah to brilliant in 10 quick steps? SHOW US THE FIRST 2 STEPS!!! It’s not giving away your secrets, it’s allowing people to see how amazing you are at what you do , and then they will need you to show them the next 8 steps.

Every noticed how some coaches and consultants naturally have a full client roster, while other stumble around trying to find their first client? It happens all the time, and it has very little to do with luck. Here are five steps to becoming a client magnet and starting that wait list of your own.