Duct Tape Marketing

You visit a site, see a CD or hardcopy special report you're interested in and they offer to ship it to you for $1.00, $3.95, $5.95, some low amount in order to cover their shipping expense. The thought is that the amount is so low that you don't even think twice about it.

A few days ago, my assistant was looking into toll free number services. After researching the websites of two companies, she called in frustration:     

It seems everywhere I turn I'm hearing about: 

1.  the recession

2.  why we *should discount* our services to get more business or

3.  why we should have a sale as a result of *the* summertime lull in business   

and yet I'm busier than ever and have just brought on two new team members and several of my clients are reporting record months.

You're doing it. For years you've wanted to work from home and you are finally doing it. You are no longer an employee who has a "J O B"; you are now a business owner, self-employed, ruler of your own destiny AND you have inherited all the responsibilities that come with owning a business:

Do you spend so much time working in your business that you never work on your business?