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Business Ethics

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» Measure Your Results for Faster, Easier and More Success

By Alicia Forest | Published 02/3/2008 | Business Ethics | Unrated

When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so.

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» Rule Number One as Freelancer - There are Always Startup Costs

By Jonathan Ortiz | Published 01/31/2008 | Strategic Partnering , Marketing Strategy , Graphic Design , Business Life , Business Finance , Business Ethics | Rating:

Designers and Creative Professionals alike are all too often hesitant to see what goes into the actual cost of running a design business or a pint size freelance operation, so here is some advice touching on a few points. I have browsed through a number of forums for creative professionals and I have surprisingly found that they are under the illusion that there is no startup cost or cost to maintaining a design business. This will hopefully help the creative starting out in their own biz and steer them away from several crucial misconceptions:

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» Ethical Marketing Practice - Remember Your Check Engine Light

By Jonathan Ortiz | Published 12/29/2007 | Search Engine Optimization , Business Ethics , Customer Service , Referrals | Rating:

When your clients approach you for marketing services think of when your check engine light comes on in your car: What is your first response? You don't know why it came on but you want to find out so you bring it to a mechanic. When you bring it to a mechanic a number of things run through your mind-

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» Consider These 5 Critical Factors When Evaluating Your Prices

By Winnie Anderson | Published 09/19/2007 | Marketing Materials , Business Ethics , Marketing Strategy | Rating:

Pricing is a complex issue that is just one piece of your overall business and brand building strategy. Every brand builder must consider these 5 areas when setting prices and evaluating the effectiveness of a pricing strategy.

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» Develop an emotional connection with your customers to grow profits and lower costs

By Winnie Anderson | Published 05/24/2007 | Marketing Strategy , Business Ethics , Positioning , Target Market | Rating:

In a recent Forrester Research consumer survey, a whopping 89% indicated they feel no personal connection to the brands they buy. Without that emotional bond, customers can be easily persuaded to try a competitor’s product.

Find out how to build that connection with these three strategies.

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