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» How to Find New Customers
This is a synopis of the content you'll find in the white paper How to Find New Customers. To get the full PDF document, click the link.

Businesses need to learn how to build trust with decision makers. Marketers simply must develop a strong understanding of their target audience and how they buy in order to be effective. It’s helping the customer solve their problems through buying and implementing your products and/or services. Thus, the better you know how they buy, the more effective you can be.
» "I Gotta Have That!" Copywriting Tips
By Denise McGill | Published 10/2/2009 | Copywriting | Unrated
 

What is one of the best ways to get customers to take notice of your products? You’re looking at it…the power of words. Fresh, sales-driven writing grabs and holds a customer’s attention. It makes them say, “I gotta have that” and keeps them coming back again and again to your product offerings.

» 6 Tips for Writing Dynamic Sales Letters
By Denise McGill | Published 09/4/2009 | Copywriting | Unrated
To say the least, many small business owners must be savvy in many areas of business. It often means you are the decision maker, bookkeeper, salesperson, office administrator, marketing manager AND COPYWRITER.  Creating a sales letter, or any correspondence for that matter, means you must present yourself in a professional…yet approachable manner.
» Writing a Successful Sales Letter.
By Ken Burgin | Published 05/26/2009 | Copywriting | Unrated
My brother-in-law, Dave, called last night. He's started a new business—small engine repair. He's very good at it, been doing it for years working for various shops around town. Dave once installed a Ford 8-cylinder engine in his Harley-Davidson. His dad got angry when he found the Harley's engine was installed in his Ford—but that's a whole other story. Anyways, now he's striking out on his own.


» Writing for Principle

There is not useful, quality content being created. Readers are looking for it. Publishers want to get their hands on it. Smart companies are leveraging it.



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