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By Pamela Taylor | Published 03/19/2009 | Search Engine Optimization , Marketing Strategy , Copywriting , Public Relations , Target Market | Rating:

There is not useful, quality content being created. Readers are looking for it. Publishers want to get their hands on it. Smart companies are leveraging it.

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» Spa Web Copy: How Elite is your Spa?

By Michelle Salater | Published 12/19/2008 | Marketing Materials , Copywriting , Search Engine Optimization | Unrated

Your spa website works around the clock to bring in high-end clients—worldwide. It’s important for the web copy to be informative, concise, inspiring, and engaging. Even more importantly, the copy should drive the client to take action and contact you.

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» Why Was My Article Rejected by an Article Directory?

By Karen Braschuk | Published 12/8/2008 | Copywriting , Marketing Tools | Unrated

As a small business owner or entrepreneur, no doubt you have a wealth of knowledge to share with your prospective clients. You also know that writing articles is a great way to introduce your services and expertise to the masses and increase your exposure to a wider audience via the internet. It just makes good business sense.

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» Article Titles that Get Noticed

By Serena Carcasole | Published 12/2/2008 | Marketing Materials , Copywriting , Marketing Tools , Virtual Assistants | Unrated

So you’ve spent hours writing a killer article and are ready to submit it to online article directories. Good for you! But wait a minute; what about the article title? Did you spend some time trying to phrase the perfect title, or did you just throw a few keywords together in your haste to get the article published? Maybe you have no idea what constitutes a great title. No problem; by the end of this article, you’ll have some pointers that will guide you on your way to creating an eye-catching article title.

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» A Simple Guide to Writing (and Giving) a Speech

By Hal Warfield | Published 09/24/2008 | Marketing Tools , Copywriting , Public Relations | Rating:

Nearly as dreaded as snakes and spiders, public speaking ranks high in causing fear in many of us.

Whether your motivation is a desire to learn or simple necessity, here is a really simple guide to writing and giving a speech.

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