Duct Tape Marketing

With all the other steps you have to take in order to grow your business, you probably don't have time for a complete website overhaul. And yet, with competition entering the playing field daily, it's more important than ever to ensure that your site is in tip-top shape and getting adequate traffic.

A great way to draw the attention of the search engine spiders and to provide incentive for visitors to keep coming back to your site is by...

When performing email campaign reviews for my clients, I find the same mistakes over and over again. Here are the most common mistakes people make when coding HTML emails:

It seems as if everyone is using overly-gushy guarantees on their web sites lately. How often have you seen wording like “Absolutely, Positively, No Questions Asked, Better Than Money Back 100% Satisfaction Guarantee”? Sometimes the guarantee takes up almost half of the sales page itself! But do these overly-energetic guarantees really increase sales?

In a recent survey, respondents reported that...

You crafted a great email campaign, with a compelling subject line, the perfect mix of html and text, dynamic supporting graphics. Your headline is persuasive, your offer is unbeatable, your product is top-notch…
 
And yet the sales aren't pouring in as you expected them to. Only a fraction of your readers actually opened your email message. Oh well, guess you'll need to try again next week with a new sales pitch, right?
 
Wrong!
 
Too many marketers are willing to...

You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign.