Duct Tape Marketing

While Ask's share of the search market is comparatively small, it offers some great features that are sure to catch on. Consider grabbing a good ranking now before the word gets out and a tidal wave of webmasters start clamoring for top spots.

I have a client who complained that his website was not generating enough leads. So he hired me to critique the site and propose a new design.
 
When I took a look at the website, the problem was immediately apparent. As it turned out, his site was not capturing any leads because there was no incentive for his site visitors to supply their contact information. My client - by the way, my client's name is Dave. If it's all the same to you, I am going to refer to him as Dave (I'm sure he won't mind), and I'm going to refer to his website visitors as "prospects". Anyway, Dave mistakenly believed that having a "Contact Us" link was going to cause tons and tons of prospects to fill out an online form or to pick up the phone and call him.

I recently came across a quote from a web marketer saying that people who "include PDF documents [in their websites] don't realize the search engines cannot see this text." Fortunately, that's not really the case. I believe the real problem is that most people don't take the appropriate care when creating their PDFs. In fact, PDF documents can be a great way to improve your search traffic, as long as you follow a few simple rules